Sign Up for Updates

Spin Master Announces Retirement of Chris Beardall, President, Toys image

Spin Master Announces Retirement of Chris Beardall, President, Toys

Toronto, ON – Spin Master, a leading global children’s entertainment company announced today that Chris Beardall, President, Toys and Chief Commercial Officer will retire as of December 31, 2023. Doug Wadleigh, currently Head of Global Toy Brands, will succeed Chris as the new President, Toys beginning in January 2024, reporting to Max Rangel, Global President & CEO.

“During Chris’ illustrious 23-year career with Spin Master he has been a driving force behind the introduction of thousands of toys to the market while also deepening and diversifying our portfolio and expanding our global footprint,” said Spin Master’s Global President & CEO, Max Rangel. “Chris leaves a legacy of amazing innovation that will forever be imprinted on the toy industry, and we wish him health and happiness in his next chapter. We’re grateful to have Chris’ support as we transition our Toy creative centre leadership to Doug, a seasoned toy industry executive. Doug has already made a meaningful impact at Spin Master, helping to strengthen our global toy brands and acquire new licensed partnerships. Under his leadership we will continue to unlock future growth within our toy business.”

Beardall was first appointed as Spin Master’s Vice President of Product Development in 2000 and has since held progressive roles within the toy commercial business. For the past three years, he served as President, Spin Master Toys and Chief Commercial Officer, where he led the Toy creative centre with direct accountability for product development, design, packaging, licensing, product marketing and global sales.

“It’s been an absolute privilege and a once in a lifetime opportunity to have worked at Spin Master alongside so many talented people, creating countless toys that have inspired memorable moments for kids around the world,” said Beardall. “When I look back to when I started, we were just a small toy company with a few hits under our belt. Today, Spin Master has grown into a global industry leader, known for evergreen toy properties coupled with breakthrough innovation. While my decision to retire has not been easy, I am highly confident in the team in place and their commitment to delivering awesome play experiences.”

Wadleigh joined Spin Master in 2022 as Global Head of Toy Brands, responsible for profitable growth across all toy categories, leading product development and driving sales and operational alignment.

A toy industry veteran, Wadleigh previously held leadership positions within prominent global companies, including Mattel and Warner Bros., as well as innovative disrupters, including Baby Box. Co. and Loot Crate. Prior to joining Spin Master, he served as President and Global CMO of Goliath, a privately held toys and games company.

About Spin Master
Spin Master Corp. (TSX: TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit or follow-on Instagram, Facebook and Twitter @spinmaster.

become a member today

learn more

  • Copyright © 2024 Licensing International
  • Translation provided by Google Translate, please pardon any shortcomings