Spin Master Entertainment’s Mighty Express Lays News Tracks Worldwide
Spin Master Corp. announced content licensing deals for its CG animated preschool series Mighty Express. Continuing to expand the franchise’s global footprint, Mighty Express lays new tracks with broadcast networks POP UK (United Kingdom), SUPER RTL (Germany), TVP (Poland) and Tele-Quebec (Canada).
Delivering action-packed missions featuring cool trains and their kid best friends, the Mighty Express series takes a contemporary approach to the timeless genre of trains. The licensing deal includes 60 11-minute episodes in addition to 26 3-minute shorts for over 700 minutes of Mighty content.
“From promoting teamwork and friendship to celebrating accomplishments, Mighty Express appeals to a global audience through engaging characters and exciting storylines,” said Jennifer Dodge, Spin Master’s President of Entertainment. “At Spin Master Entertainment, we are committed to developing evergreen global properties that capture the hearts and minds of children around the world and broadcast partners like these help deliver our stories to preschoolers globally.”
The Mighty Express franchise is part of the company’s commitment to a multiplatform content strategy boasting discoverability for both kids and their parents. The franchise ecosystem includes a YouTube destination that has amassed over 165 million views amounting to 4.5 million watch time hours and counting.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital games presence anchored by the Toca Boca® and Sago Mini® brands. With more than 2,000 employees globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.