Developed by Ms. Rachel and a Team of Child Development Experts, This Educational Collection Makes Learning Fun for Littles and Their Caregivers 

Toronto, Canada – Spin Master Corp. partnered with beloved educators and popular children’s entertainers  Rachel Accurso and Aron Accurso, to expand its highly successful line of  learning-based toys  inspired by the Ms. Rachel YouTube Channel.

The expanded toy collection, which shipped this month, supports key early childhood milestones through skill-building play and brings even more of what audiences love about Ms. Rachel to life through her toys.

Developed by Ms. Rachel, a trained early childhood educator and creator of the Ms. Rachel YouTube Channel, in collaboration with Spin Master and Melissa & Doug®, the new collection builds on the joint mission of helping kids, and their parents, experience the joy of learning through play. Designed with a team of child development experts, each toy draws inspiration from the Ms. Rachel videos that families already love – incorporating familiar songs, phrases, and skill-building play.

The expanded Ms. Rachel toy collection includes:

• Rachel My First Learning Bus

Get ready to roll! Designed after one of Ms. Rachel’s most popular songs: Wheels on the Bus, this interactive learning bus supports little ones as they learn, by placing Ms. Rachel and Herbie into the seats, and responding to learning prompts. Toddler-friendly, specially-designed figures click into the seats on the bus creating a satisfying sensory experience, perfect for little hands building confidence and fine motor skills. Press Ms. Rachel into the driver’s seat and listen to engaging phrases, questions and prompts that will encourage interaction. Listen to Ms. Rachel sing Wheels on the Bus, and watch Herbie go “up and down” as the bus rolls along. With tactile features like a honking horn and working wipers, kids can engage in sensory-rich, imaginative play. (Ages 1-3+; SRP: $32.99)

• Rachel Spin Along Learning Wheel
  Spin into fun while practicing animal sounds, colors, and classic songs – all narrated by Ms. Rachel herself. Littles can spin the wheel for three interactive modes, tap the center for learning prompts, or touch the window to play a new song. Interactive prompts from Ms. Rachel can help encourage early communication skills. Includes volume control and a bonus card with extra play tips and skill-building activities. (Ages 1-3+; SRP: $32.99)
• Rachel First Words Talking Flash Cards
• Helping littles learn their first words, this electronic flash card reader bridges the gap between the spoken word, written word, and images, with research-based speech techniques featured in Ms. Rachel’s videos. The first 100 words, carefully selected by Ms. Rachel, include key functional words and phrases that will help little ones communicate their early needs, like: “More”, “Drink” and “Up”. The included bonus learning card offers extra play tips and skill-building activities. (Ages 1-2+; SRP: $21.99)

• Melissa & Doug® Ms. Rachel™ Sort & Count Nesting Blocks
  Stack, sort, match, count, and learn with this Melissa & Doug play set. Themed after Ms. Rachel’s popular “Bubble, Bubble, Pop!” song, littles will love stacking the five sturdy cardboard nesting cube “fish tanks” into a fun tower. The sides of each cube include numerals, the corresponding number of fingers, colorful fish to count, and underwater scenes. Sort 15 wooden play fish by matching them by color or number and dropping them into the blocks! Bonus: it comes with a special Learning Card with play ideas and skill-building tips. (Ages 2+; SRP: $32.99)

“I’m so excited to grow our toy collection with Spin Master,” said Rachel Accurso. “There was so much love poured into the making of these new toys. Not only are they fun, but they are also research-backed, developmentally supportive, and will help kids and caregivers to learn, bond, and thrive together.”

“The response to the Ms. Rachel toy line has been overwhelming and by listening to her engaged and loyal community, we’ve extended our line giving parents more options to make playtime both meaningful and fun,” said Laura Henderson, Spin Master’s Executive Vice President, Global Head of Early Learning. “We’ve incorporated Ms. Rachel’s familiar voice and music, loved and recognized by millions of children, alongside our signature innovation to create authentic and engaging play experiences we know the whole family will love.”

Spin Master is the global master toy licensee for Ms. Rachel toys, in a deal brokered by CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA).