Spin Master has entered into a strategic agreement with Officina Comunicazione to support the North American expansion of Skifidol Italian Brainrot™, the viral pop-culture phenomenon born in Italy and now poised to reach audiences across the United States and Canada.

Skifidol Italian Brainrot is an ever-evolving universe of wildly imaginative, hyper-colorful characters that have quickly become iconic. Rooted in internet culture and the language of social media, Skifidol™ transforms one of the most viral meme trends of recent years into physical products – most notably collectible trading cards, with additional product lines to follow.

The concept blends humor and collectability into a unique entertainment experience: surreal comedy, living memes, bite-sized storytelling, and social play driven by trading, sharing, and community engagement. The Skifidol brand has created a micro universe where collecting becomes a vehicle for cultural virality – distinctive, bold, and proudly 100% Made in Italy.

“Collectible trading cards are a driving force in the toy industry and Officina Comunicazione has successfully tapped into this wonderfully weird, funny and viral trend with Skifidol Italian Brainrot,” said Doug Wadleigh, President, Spin Master Toys. “Gen Alpha are obsessed with these characters, and we’re excited to give North American fans access to one of the hottest properties.”

“The Skifidol Italian Brainrot concept took shape in January 2025, and in just a few months following its launch of original Trading Card Game it has delivered remarkable results. We firmly believe that our creative vision, combined with a partner such as Spin Master, has the potential to generate an unprecedented international phenomenon,” said Andrea Marchesi,  CEO of Officina Comunicazione.

As part of the agreement, Spin Master will serve as the exclusive distributor for the Skifidol Italian Brainrot intellectual property across the United States and Canada, expanding into trading card games, a high growth toy category.

The first major initiative under this relationship is the upcoming launch of the Alpha Series, “Psychedelic Universe,” from the Skifidol Italian Brainrot trading card game. This special international English-language edition is designed to amplify the brand’s momentum through broad retail and specialty distribution across key North American markets in 2026.

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik’s® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and Piknik™, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.