Spin Master  announces a slew of new consumer product partnerships in the US for its popular Bakugan™ franchise, kicking off the broader global licensing strategy. The legacy franchise, comprised of a revived anime TV series, innovative toy line, card game, mobile app and recently announced video game for Nintendo Switch, has amassed a loyal, multigenerational fan base.

“Our global Bakugan program has officially launched and is off to a strong start,” said Juli Boylan, Spin Master’s VP Franchise Development and Outbound Licensing.  “Backed by a powerful legacy, Spin Master has built a solid foundation for Bakugan rooted in toy, entertainment and digital content that’s fueling the demand for consumer products and together with our partners, we are ready to deliver.”

Earlier this year Spin Master amped up global licensing efforts for Bakugan, entering into strategic agreements with several top-tier international licensing agents; WildBrain CPLG for EMEA (excluding France), Tycoon for Latin America, Haven for Australia and New Zealand, Nelvana for Canada and France, and Shambala for China.

The new US consumer product partnerships strategically target the multigenerational fan base. “We are thrilled to bring these top US licensees on board, delivering the franchise and its characters to both new and legacy fans in fresh and unique ways,” said Shane Mang, Spin Master’s Director of Licensing & Sales, North America. “Our adult program targets legacy fans, leaning into the classic Bakugan franchise complete with art from the original 2007 series, while the core program is geared towards kids, featuring an all-new style guide based on the current series.”

The new US consumer products partners include;

• Isaac Morris Ltd. (children’s apparel), Ripple Junction (unisex adult and junior apparel), Handcraft Manufacturing Corp. (children and men’s underwear) and American Marketing Enterprises Inc. (children and adult sleepwear).
• Funko (stylized vinyls and accessories), Super Impulse USA (novelty toys), Jakks Pacific (costume and dress up) and Finesse Skateboards (skateboard and related accessories)
• Franco Manufacturing Corp. (home goods) and Exclusive Candy and Novelty Distribution (confectionary).
• Rose Paige Distribution Inc. (hand sanitizer, tissues, antibacterial wipes), Venley (face masks) and Scholastic (publishing).

About Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital toys and games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®, and is the toy licensee for other popular properties.  Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and 10 other television series, which are distributed in more than 160 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 25 million monthly active users. With over 1,800 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.

Caleigh Anthony | Director, Global Communications

Spin Master Ltd.

225 King St W, Toronto, ON, Canada M5V 3M2

[Office] 416.364.6002 x2160  | [Cell] 416.452.3921