Spiralcute, the award-winning, leading character management agency from Japan, and Jazwares, one of the world’s leading toy companies, today announced a multi-year partnership to produce a hotly anticipated lineup of toys and collectibles.

Highlighting the ‘sophisti-cute’ world of Spiralcute characters, Jazwares will serve as the master toy partner and global distributor (excluding Asia) for Spiralcute’s core character product ranges, including Chiikawa, Mofusand, and Koupen Chan.

Founded in 2009, artist-driven character management agency Spiralcute brings Japan’s beloved pop-culture phenomena to life, partnering with visionary creators and crafting unique, emotionally resonant character brands that captivate fans and spark cultural trends across Asia. The recent launch of Spiralcute International in Los Angeles positions the company to scale these fan-favorite brands worldwide, transforming them into powerhouse global lifestyle franchises. 

“Partnering with Jazwares as our master toy partner outside Asia marks an important milestone for Spiralcute,” said Taro Morishima, President and CEO of Spiralcute International. “Their exceptional creativity, industry expertise, and understanding of character brands will play a key role in expanding our reach to global audiences.”

“At Jazwares, we’re always seeking partners who bring authenticity and creativity to our products,” said Judd Karofsky, Executive Vice President, Global Licensing at Jazwares. “Spiralcute’s distinct character-management approach, strong brand portfolio, and deep understanding of what resonates emotionally with audiences, make them the ideal partner to help place meaningful, joyful experiences into the hands of consumers.”

Available worldwide (excluding Asia), the first Mofusand and Chiikawa lines will launch in Fall 2026, with Koupen Chan and further extensions rolling out from Spring 2027.

Artist Nagano first introduced Chiikawa through a charming manga series that quickly blossomed into one of Japan’s most beloved cultural icons. With a huge presence across social media, retail, publishing, and its own “Chiikawa Park” immersive experience in Tokyo, the character has become an integral part of everyday life. Alongside friends Hachiware and Usagi, Chiikawa faces small challenges with resilience and heart, resonating deeply with fans who see their own lives reflected in these gentle adventures. 

Kitten illustrator Juno brought Mofusand to life, and it has rapidly become one of Japan’s most popular and fast-growing character brands. Its irresistibly cute cats – often dressed in whimsical outfits or stumbling into humorous daily escapades – bring warmth and laughter to audiences of all ages. With a distinctive visual style and endlessly lovable cast, Mofusand continues to charm the world in delightfully absurd ways.

Illustrator Rurutea’s creation, Koupen Chan, is a sweet baby emperor penguin dedicated to spreading positivity. Centered on everyday encouragement and celebrating even the smallest victories, this gentle character’s uplifting messages wrapped in cozy cuteness have made Koupen Chan a cherished companion for both children and adults. 

For more information on Spiralcute and other products and toy lines, visit Jazwares on LinkedIn, X, Instagram, Facebook, and www.jazwares.com

ABOUT SPIRALCUTE
Spiralcute Inc. is an award-winning character management agency, renowned for collaborating with artists to craft ‘sophisti-cute’ brands that blend heartfelt narratives with charming design. Spiralcute specializes in transforming rising character stars into popular consumer product brands through strategic licensing and partnerships, including recent successes Chiikawa, Mofusand and Koupen Chan. With headquarters in Tokyo the company oversees character development and business operations, while its Los Angeles based entity Spiralcute International focuses on expanding business opportunities worldwide. Collaborating with their artists and licensees, Spiralcute delivers brands that authentically appeal to fans around the world. Visit www.spiralcute.com for more information.

ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.