Spiralcute International granted their representation rights to Pacific Licensing Studio.

Pacific Licensing will drive brand expansion programs across multiple properties starting with Mofusand, Chiikawa and Koupen Chan in Thailand, Vietnam, Singapore, Malaysia, Indonesia, and Philippines.

Headquartered in Japan, Spiralcute Inc. is a leading character management agency that collaborates with artists to build character brands that appeal to the heart.

In this exciting three-year partnership, PLS will work with its extensive network of local licensees, distributors, and retailers to elevate Mofusand, Chiikawa, Koupen Chan, and other character brands across strategic product categories, with primary focus on apparel, accessories, domestics, housewares, toys & games, stationery & gifts, publishing, digital, food & beverage, health & beauty, and promotions.

“At Spiralcute, we are committed to creating “sophisti-cute” brands” noted Taro Morishima, President & CEO of Spiralcute International.  “With our mission to deliver authenticity to our fans, choosing the right partner for this expansion was incredibly important to us. We are thrilled that our brands will be represented by Pacific Licensing Studio, and I’m delighted that this partnership will enable our artist’s characters to further spread joy across Southeast Asia.

Neal Rudge, Managing Partner at Pacific Licensing Studio, added “It is both an honor and a delight to work with Spiralcute. With the growing popularity of Mofusand , Chiikawa, Koupen Chan and an exciting pipeline of additional characters from its innovative collaborations with other artists, we are more than ready to take on the challenge of bringing them closer to the hearts of consumers in Southeast Asia. We look forward to elevating their delightful, kawaii charm to a whole new consumer experience.”

This partnership marks a significant milestone for Spiralcute International, as PLS becomes their first licensing agent for Southeast Asia regionally. With this collaboration, Mofusand, Chiikawa and Koupen Chan are set to make even greater impacts and reach more consumers.