The Debut Collection Reflects New Partnership Between Music, Sports and Lifestyle
LOS ANGELES, CA – Sportiqe, the apparel brand that is known for bringing fashion to the fan, is proud to announce their newest partnership that will bridge the gap between fashion, music and sports.
The launch of the first Grateful Dead by Sportiqe collection will feature the vintage inspired designs Sportiqe is known for, with renowned Grateful Dead inspired artwork.
“We are thrilled to be a part of this brand new venture with Sportiqe,”
said David Lemieux, legacy manager for Grateful Dead. “We greatly anticipate the debut of the Grateful Dead by Sportiqe collection. We knew Sportiqe Apparel would be the perfect fit for us and we look forward to seeing this partnership flourish.”
“This relationship with Grateful Dead Productions brings Sportiqe full circles” said Jason Franklin, co-owner of Sportiqe. “We are so honored to be able to bring a collection to the fans of such legendary artists as Grateful Dead. These guys have fans who are quite possibly some of the most devoted music enthusiasts out there. We truly appreciate how much inspiration they offered the collection and we believe it truly reflects their signature rocker lifestyle and look. We are so excited to be a part of this and look forward to many great things ahead.”
Another component of the partnership will include the release of their capsule collection with the National Basketball Association. The line will showcase much of the famed artwork merged with the logos from teams from the NBA. For their debut at retail, Sportiqe will offer the _Grateful Dead by Sportiqe_ collection with the following teams represented: Los Angeles, New York, Brooklyn, Boston, Chicago, Miami and Golden State.
The collection debuted at the PROJECT Las Vegas trade show, February 19th. The tees will be available for purchase mid-April on www.Sportiqe.com and will retail from $35-$45 in price at high-end retailers including Fred Segal’s Ron Robinson as well as other department and specialty stores beginning on April 30th.
For more information on Grateful Dead Consumer Products & Brand Licensing contact:
Sara Nemerov, sara.nemerov@wmg.com or Jasen Wright, jasen.wright@wmg.com
ABOUT SPORTIQE:
Sportiqe is a designer and manufacturer of casual fashion looking to establish a new standard. Sportiqe has identified a niche relating to delivering “true fashion” licensed apparel. Sportiqe’s apparel lines represent the culmination of intense research of the current trends in fashion and what is most applicable to the sports, music, and licensed products industry. They intend to narrow the gap between basics and casual fashion leveraging licensors to bring on more fashion-forward products. Their goal is to keep up with fashion, bridge the gap, push the envelope, and be the leader in the casual fashion sector of the sports, music, and licensed products industry. For more information please visit www.sportiqe.com [1].
ABOUT RHINO ENTERTAINMENT:
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.
Contact:
Rhino Entertainment
Jason Elzy
Jason.elzy@rhino.com
Ph: 818.238.6220