The Collaboration Reinvents a Classic by Bringing Together Spritz Society’s Award-Winning Taste with V8’s Classic Tomato Flavor

New York, NY  —  Sparkling cocktail brand Spritz Society, has partnered with V8 drink, to develop a first-of-its-kind Bloody Mary Spritz.

Combining Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, the result is a fresh and unique take on the traditional Bloody Mary.

“We’re excited to join forces with Spritz Society to launch this first-of-its-kind Bloody Mary Spritz,” said Prabha Cheemalapati, VP of Beverages at Campbell’s. “Bringing this beverage to market showcases our continued dedication to innovation and collaboration, and this playful take on a Bloody Mary is sure to be a crowd-pleaser.”

The limited-edition flavor is made with real white wine, all natural ingredients inspired by V8’s classic tomato flavor, and the perfect blend of spices to bring together the refreshing elements of a classic spritz with the savoriness of a Bloody Mary. Each 12oz can has 4.5% ABV, 120 calories, and just 5g of sugar.

“At Spritz Society, we’re always looking for ways to push the boundaries of what a spritz can be,” said Zach Weinreb, Founder & CMO of Spritz Society. “V8 is such an iconic brand and it was an honor to work with their team on this collaboration. We wanted to deliver a drink that surprises and delights, while staying true to the classic flavor profile people crave in a Bloody Mary, and we can’t wait to share it with our community.”

The inspired by V8 launched December 8 and it sells in four packs at $25 and sells though spritzsociety.com.  Spritz Society is available in four additional flavors on their website and at select retailers across the country.