Sprout signs up LazyTown
LazyTown has a new U.S. broadcast partner in 24-hour preschool television channel Sprout, joining the network’s stellar line-up that includes Sesame Street®, Barney & Friends™, Thomas & Friends™ and The Wiggles®. The show will begin airing daily exclusively in the U.S. on Sprout this September.
The deal includes LazyTown Series 1 & 2 and LazyTown Extra. Additionally, LazyTown will be included on Sprout’s VOD service, as well as its website SproutOnline.com where they will feature a host of LazyTown games and colouring pages to broaden the programme’s reach and engage children in the show when it’s not on air.
LazyTown makes health fun for kids, and is also a tool for parents to raise healthy kids. The partnership with Sprout is directly on-brand for LazyTown as Sprout was the #1 kids network in appeal among moms of kids 2-5 according to the most recent Fall 2010 Marketing Evaluations Q Score study, and has more moms viewing than any other kids cable network (Nielsen Media Research, 1Q2011, W18-49 with P2-11 VPVH). Parents and children will be able to watch and interact together with LazyTown more than ever before.
LazyTown content will also be featured on Sprout’s Video on Demand platform, which is consistently a Top 5 performer amongst all free video on demand services with an average of 17 Million monthly VOD orders, and also on SproutOnline.com, which averages over 1 Million monthly unique visitors.