The exciting range of beauty products is now available to shop online and in select stores nationwide for a limited time only

 Northbrook, IL —  Squishmallows entered the beauty category with a limited-edition makeup collection. The assortment is available exclusively on Ulta.com and at Ulta Beauty stores across the U.S.

Inspired by the  Squishmallows Squad, this colorful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more, all designed to inspire joy and self-expression. The collection is distributed by Snapbrands, a portfolio of beauty and lifestyle brands.

“From the vivid chrome packaging and squishable elements to the pigmented colors, these products create a tactile yet elevated multi-sensory beauty experience,” said Kate Kimmerle, founder of Snapbrands.

The formulations are made with high-quality, cruelty-free ingredients and are uniquely designed for Squishmallows fans, new and old — from Gen Z trendsetters to long-time collectors.

The debut assortment, ranging from $13.50 – $24, will include:

• Squishy Eyeshadow Palette, $16.50
• Press-On Nails, $18
• Blush Stick, $15
• Lip Gloss, $13.50
• Makeup Sponge Set, $21
• Makeup Brush Set, $24
• Cosmetic Bag, $22

“Squishmallows have always been about individuality and fun — and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, Executive Vice President, Global Brand and Marketing at Jazwares. “Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience.”

The Squishmallows collection is now available to shop in limited quantities on Ulta.com and exclusively at Ulta Beauty stores nationwide. Shop the collection before it sells out — because cute is a limited-time look.