Steinlauf to Oversee Joined Ad, Consumer Products and Licensing for Discovery-Scripps Business
Jon Steinlauf, currently President of National Ad Sales and Marketing for Scripps Networks, will have oversight of Consumer Products and Licensing, among other operations, when he becomes Chief U.S. Advertising Sales Officer for the combined Discovery Communications that will go into effect when the deal to combine it with Scripps Networks is completed later this month (Inside Licensing Feb. 28). Steinlauf “will lead the combined Ad Sales, Consumer Products and Licensing and revenue-generating operations and drive the combined company’s valuable IP with advertisers and partners across the domestic market,” according to a company release. Leigh Anne Brodsky, currently EVP of Discovery Global Enterprises, and Ben Price, President of U.S. Ad Sales for Discovery, will report to Steinlauf.