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Steve McQueen Estate Announces Raft of New License Agreements image

Steve McQueen Estate Announces Raft of New License Agreements

New York, NY – Chad McQueen, the only living son of legendary actor and King of Cool, Steve McQueen, has expanded the Steve McQueen licensed product portfolio with a number of newly granted licenses in recent months. Brokered by Renaissance Licensing, the new partnerships include:

  • A special edition chukka boot based on a design that Steve himself wore from The Original Playboy of Denmark
  • Automotive-inspired luxury timepieces from B.R.M. Chronographes of France
  • A special edition Desert Rider from Metisse Motorcycles of The United Kingdom
  • A limited edition co-branded Steve McQueen X Le Mans capsule collection with Automobile Club de l’Ouest for Diverse (ETOS SA), one of the leading apparel companies in Poland

These new partnerships speak to McQueen’s global appeal as one of Hollywood’s most famous leading men. Says his son, Chad McQueen, “It is so gratifying to see the continued interest that people all over the world have in my dad. Each new partnership is a chance to reach a whole new generation of fans.”

To continue fueling the international expansion of the Steve McQueen brand, Renaissance Licensing has signed multiple sub agents for territories outside of North America including:

  • Blue Chip Brands for the Australian and New Zealand markets
  • Interactive Licensing Management for the Greater China, Japan, and Southeast Asian markets
  • Gorian Consumer Products for the German, Swiss, Austrian, Netherlands, Belgian, and Luxemburg markets
  • Infiniss for South Korea

“Having local partners in key markets for the Steve McQueen brand is critical for our expansion strategy,” says Liz Van Denburg, partner at Renaissance Licensing. “We have worked with these agents for many years and are confident in their ability to bring best-in-class partners to the Steve McQueen family of licensees.”

About Steve McQueen
Steve McQueen rose to fame amid the counterculture of the 1960s, an embodiment of the “anti-hero” aesthetic for a generation. He became the top box-office draw and highest-paid actor in the world, starring in such films as The Magnificent Seven, The Thomas Crown Affair, and Papillon.

McQueen had a true passion for race cars and motorcycles. He competed in national and international events, including the British Touring Car Championship, the 12 Hours of Sebring, and the Elsinore Grand Prix. His love of racing was captured in films like Bullitt, The Great Escape, and Le Mans, as he often performed his own stunts.

About Renaissance Licensing
Founded in 2023, Renaissance Licensing is a bespoke agency offering a suite of product licensing services. With over three decades of combined experience in the product licensing industry across a wide variety of major brands, product categories, and territories, the experts at Renaissance Licensing help brands reach new consumers, open new distribution channels, and create new revenue streams through best-in-class partnerships with licensees and retailers. Renaissance Licensing’s global network allows clients to reach customers in every major market around the world.

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