West Chester, PA — Licensing industry veteran Steve Scebelo has launched REP Worldwide (www.repww.com), a sports + licensing consulting firm that seeks to work with licensors, agents and licensees to build and grow revenue through licensing.

Scebelo recently left NFL Players Inc. after 10+ years, during which he served first as VP Licensing and Business Development and then as President. The NFLPA’s licensing program doubled its revenue during Scebelo’s tenure and was recognized five times by Licensing International as the Best Sports Licensing Program, forming landmark partnerships with EA, Fanatics and Fanatics Collectibles and building an investment portfolio from zero to 31 companies.

His new consulting business will allow companies the opportunity to add Scebelo to their teams as a fractional Chief Licensing Officer through which REP Worldwide will provide vision, strategic planning, assistance with negotiation, revenue forecasting, category management, creative collaborations and mentoring of licensing staff.

The original iteration of REP Worldwide, led by Scebelo, was launched in 2017 as an extension of NFL Players Inc. in conjunction with the US Women’s National Team Players Association (USWNTPA) and Women’s National Basketball Players Association (WNBPA). The new REP Worldwide sports + licensing consulting business will focus on areas that were original core components of the business, including women’s sports and athlete group licensing.

In addition to NFL Players Inc., Scebelo’s past licensing experience includes stints with the NBA, Coca-Cola, Major League Baseball and the Atlanta Committee for the Olympic Games. He also currently serves as Chairperson of the Licensing International Board of Directors.