Available in time for the release of Wicked, the collaboration sees Steven Singer Jewelers, Universal Products & Experiences and Born to License team up.

Philadelphia, PA — Steven Singer Jewelers is set to introduce two Wicked-inspired 24 karat gold-dipped roses. The expert jeweller, also known for its famous gold dipped roses, will launch the limited-edition products for sale across the US from its online store along with its physical store based in Philadelphia.

The collectible roses are made of real roses and real gold. Each rose is picked at the height of its beauty, disassembled, and then reassembled by hand to allow for the gold plating process.

The licensing process has been managed by the team at Born to License on behalf of Steven Singer Jewelers. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process and looking after all other licensing aspects.

Steven Singer, owner of Steven Singer Jewelers, commented: “Because of our own dual nature, we were excited to partner with Universal Products & Experiences. The cinematic event of the year, Wicked captures the duality of the expected and the unexpected, and of course, the beloved characters of Elphaba and Glinda. We are so excited to develop two halves of a beautiful set of roses to celebrate such an iconic film.”

David Born, founder and CEO of Born Licensing, added: “We’re excited to see Steven Singer Jewelers expand its licensed product offering inspired by Wicked, which will no doubt delight fans this holiday season.”

To support the launch, Steven Singer Jewelers will be implementing a marketing campaign including radio advertising and social media content. The Wicked collection, which will consist of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose, will retail for $99.95 each and will be available to purchase from 22nd November.

Founded in 1980, Steven Singer Jewelers is a renowned name in the jewellery industry, offering a wide range of exquisite pieces crafted with the highest standards of quality and design. Known for exceptional customer service and bold, out-of-the-box marketing, the Philadelphia-based jeweller continues to push the jewellery industry forward. The organisation specializes in transparent pricing, quality products and a candid, comfortable approach to communicating with consumers