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StinkyKids® The Musical!

East Rutherford, NJ July 19, 2011 – M!KE Licensing (, one of the nation’s leading licensing firms, announced today that Vital Theatre Company, Inc. (, a prominent family musical producer with over 10 years of experience creating quality family entertainment, has been appointed exclusive licensee for StinkyKids® ( to create StinkyKids The Musical!
The little StinKers will come alive in this musical production slated to launch in early 2012. This show will be geared for boys, girls and their families to enjoy together. The StinkyKids® musical will be a huge P.R. machine for the current licensing program which now enjoys a family of various licensees.
The Madame Alexander StinkyKids® doll line has enjoyed tremendous success with retailers to include FAO Schwarz, Nordstrom,, and Fat Brain Toys, just to name a few. Also on board is Raven Tree Press who is publishing the reprint of “StinkyKids and the Runaway Scissors”, the first in a series of StinkyKids stories that is already being sold at Barnes & Noble, as well as other locations, and a favorite with parents and kids. Cycle Force Group will be manufacturing StinkyKids® Bicycles, Scooters, Skateboards, Skates, Safety Gear and Accessories. Kiddo Tags™ was just signed on for an assorted collection of StinkyKids® custom labels.
M!KE Licensing is currently seeking licensees to add to the success of StinkyKids in categories such as toys/games, coloring books, jewelry, stickers, keychains, puzzles, gift & novelty, party paper products, apparel & accessories.
Stephen Sunderlin, Producing Artistic Director of Vital and founding member, states, “We are thrilled to have the opportunity to bring the StinkyKids brand to life on the live stage. ‘StinkyKids, The Musical’ will join Vital Theatre Company’s other successful live stage productions, ‘Pinkalicious, The Musical’ and ‘Angelina Ballerina, The Musical’ currently performing in both the United States and Canada. The StinkyKids characters and their motto “Always Be A Leader Of Good” will be an ideal addition the Vital Theatre Company lineup of quality, entertaining musicals the whole family can enjoy!”
M!KE Licensing
Kerri Zupp licensing manager
one meadowlands plaza ● east rutherford, NJ 07073
p 646.214.5918 ● c 201.282.9215 ● f 646.214.5919

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