Munich,  Germany —    Studio 100 and Polish fashion label Tatum are launching a new collaboration marking Maya the Bee’s  50th anniversary in  international TV.

The partnership marks a significant strategic milestone, as Studio 100 International, one of the leading international independent studios for children’s and family entertainment, positions itself as a strong partner in driving retail and lifestyle sales.

Since 1997, TATUUM has been creating timeless, comfortable styles and has established itself as a leading brand with 131 stores across Poland, the Czech Republic, Slovakia and Hungary.

Known for its commitment to premium quality and sustainability, TATUUM embodies the values at the heart of the Maya the Bee universe. Drawing inspiration from nature, the pieces of the “Pszczolka Maja x Tatum” collection are characterized by durability, refined and conscious outfits—perfectly aligning with Maya’s core values.

Like the first clothing line, the second one once again rekindles the joy of childhood memories. With designs that speak of freedom, personality, and togetherness, it continues to bridge generations. This partnership not only highlights the timeless appeal of Maya the Bee but also represents a strong and strategic move for Studio 100 International.

“We’re thrilled about the phenomenal reception of the first collection,” said Joachim Knödler, Head of Licensing at Studio 100 International. “This collaboration underlines our ambition to build a meaningful presence in the fashion industry, extending the emotional impact of our brands into consumers’ daily lives.”

Milena Madej, designer of the collection, adds: “It was important to us that the philosophy and world of Maya the Bee are reflected in the designs, with a clear sense of connection to nature at first glance. At the same time, we wanted to create unique styles that fit into everyday life. This collection is for all women who want to express their freedom, strength, and confidence through their look.”