Dubai, UAE – February 26, 2026 – Licensing Horizons Dubai 2026, the Middle East’s leading business event dedicated to brand licensing, market entry, and IP commercialization, is proud to announce that Studio 100 International has joined the upcoming edition as an official sponsor.

Taking place on 24 March 2026 at Sofitel Downtown Dubai, Licensing Horizons brings together global IP owners, regional licensees, retailers, investors, and strategic partners to accelerate licensing growth across the Middle East and North Africa.

Studio 100 International’s participation reinforces the growing importance of the Middle East as a high-growth, strategically significant licensing market.

Studio 100 International is one of Europe’s leading independent studios for children’s and family entertainment, with a strong portfolio of globally recognized brands and extensive expertise in content production, distribution, and licensing. Its sponsorship signals a clear commitment to expanding partnerships and commercial opportunities across the MENA region.

“The Middle East continues to demonstrate strong appetite for high-quality children’s and family IP, supported by robust retail infrastructure and expanding entertainment ecosystems,” said Joachim Knödler, Head of Licensing at Studio 100 International. “Licensing Horizons Dubai provides a focused and strategically relevant platform to engage with regional partners and explore sustainable long-term growth opportunities.”

Licensing Horizons has established itself as a high-level industry forum, connecting brand owners and rights holders with local manufacturers, retailers, experiential operators, and investors seeking structured entry into the Middle East market.

“The Middle East licensing landscape is evolving rapidly, with increasing sophistication from both rights holders and regional partners,” said Philippe Guinaudeau, CEO of BrandTrends. “Studio 100 International’s sponsorship reflects the caliber of global players now prioritizing the region as part of their international growth strategy.”

The 2026 edition will focus on actionable frameworks for market entry, licensing strategy sequencing, retail alignment, cultural intelligence, and ecosystem building across Saudi Arabia, the UAE, and broader GCC markets.

“Licensing Horizons is designed to bridge global IP with regional execution excellence,” said Amer Bitar, CEO of BBM Licensing. “Studio 100 International’s participation reinforces the event’s positioning as the gateway for serious rights holders looking to scale in the Middle East through structured licensing models.”

With accelerating economic diversification, expanding family demographics, and growing demand for premium IP-driven products and experiences, the Middle East continues to present one of the most compelling licensing growth corridors globally.

Registration for Licensing Horizons Dubai 2026 is now open.

About Licensing Horizons
Licensing Horizons is the premier licensing business conference in the Middle East, organized by BBM Licensing and BrandTrends. Since its launch in Dubai in 2023, the event has convened global brand owners, regional licensees, retailers, investors, and strategic advisors to foster sustainable licensing growth across the MENA region.

About Studio 100 International
Studio 100 International is a leading production and distribution company for high-quality children’s and family movies and series. Based in Munich, the company manages iconic brands such as Maya the Bee and Mia and me, engages in global brand rights licensing, and operates its state-of-the-art production studio, Studio Isar Animation.

In 2025, the company was honored as “International Studio of the Year” at the Animation Magazine Hall of Fame Awards. Studio 100 International is a subsidiary of the Belgian Studio 100 Group.