LOS ANGELES – CAA Brand Management, leading entertainment and sports agency, announced today that it has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, “Stumble Guys.”

Under the agreement, CAA Brand Management will manage the “Stumble Guys” consumer products licensing and brand extension program in the U.S., UK, Europe, the Middle East, and beyond, focusing on key categories, including apparel and accessories, back-to-school items, toys, housewares, and more.

This agreement with CAA Brand Management follows a momentous year for “Stumble Guys,” which saw the IP expand onto new platforms, forge partnerships with some of the most iconic franchises in the world, and extend into the consumer products space.

Scopely and PMI Kids World launched the first “Stumble Guys” collectible toy line in March 2024, which became a massive global success at major retailers including Wal-Mart and Target. Following positive fan reception, Scopely and PMI are now introducing a second series of collectible toys at Wal-Mart, once again transforming the game’s beloved roster of characters, or “Stumblers,” into new collectibles. The “Stumble Guys” universe has also extended into the physical world with trading cards (in partnership with Panini), stretchable toys (with Diramix) and more.

“Stumble Guys’” has evolved into a global gaming sensation, with more than 50 million players each month and nearly 700 million downloads. The game has continued to grow beyond mobile and PC to all major consoles, including Xbox, PlayStation, and Nintendo Switch, further increasing its popularity. We see significant potential to expand the game’s reach by extending the brand into the consumer products industry, aiming to create innovative partnerships across diverse product categories that appeal to both casual players and dedicated gamers alike,” said Noah Gelbart, President, CAA Brand Management. 

“It’s been a landmark year for ‘Stumble Guys,’ both on and off the screen. Following our successful expansion to all consoles and the global launch of our toy line, we’re bringing ‘Stumble Guys’ beyond the screen and into the everyday lives of our players through this partnership with CAA Brand Management. With hundreds of millions of players around the world, the ‘Stumble Guys” brand continues to grow as we create even more ways for our community to enjoy ‘Stumble Guys’ wherever they are,” said Jake Bales, SVP and General Manager, “Stumble Guys.”

ABOUT STUMBLE GUYS
“Stumble Guys” is a multi-award-winning party battle royale game that features extremely fast-paced multiplayer gameplay; social mechanics that make playing with friends easy; a wide array of challenging and imaginative events, tournaments, and levels; multiple game-play modes; personalized and expressive customization options; and more.

“Stumble Guys” was a top 10 most-downloaded app in 2022 ahead of beloved brands like Spotify and more. The brand has a massive global community, which has driven billions of impressions, connections, and discussions in- and out-of-the game and over 600M downloads. “Stumble Guys” is a competitive experience that is inclusive to everyone from beginners to experts allowing players with high mastery to perform unbelievable feats. The game also delivers market-leading technical capabilities for players to enjoy the most seamless experience possible.

Acquired by Scopely in 2022, “Stumble Guys” has continued to massively expand ever since, including with some of the most epic partnerships in the games industry, including NERF, PAC-MAN, Tetris, Hot Wheels, Barbie, Monopoly, and more! The game is one of the most social, engaging multiplayer experiences in the industry with more than 1 billion hours of playtime. 

ABOUT SCOPELY
Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises including “MONOPOLY GO!,” “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience across platforms–mobile, web, PC and now console. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the mobile games industry. Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations across North America, Central America, EMEA, and Asia, with additional studio partners across four continents. For more information, visit scopely.com.

ABOUT CAA BRAND MANAGEMENT
CAA Brand Management is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 20 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands. 

CAA Brand Management is a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.   For more information, please visit: www.caabrandmanagement.com.