New York, NY – Surge Brands has been appointed the exclusive global licensing agent for Albanese Confectionery Group’s Albanese World’s Best® brand. This strategic partnership marks the beginning of an innovative licensing and retail program designed to expand the brand’s reach beyond candy aisles and into exciting new categories and consumer touchpoints worldwide.

Albanese Confectionery Group is known for bold flavors and soft, chew texture.  Proudly made in the USA, they go above and beyond to create products that raise the bar for what gummies can be.  The Albanese World’s Best® brand, founded just over a decade ago, has quickly climbed the ranks as a serious player in the confectionery industry, becoming the #5 Gummi brand in total dollar sales in a multi-billion-dollar category.

Surge Brands has also signed its first two licensing partners: Applied Nutrition, which will create a line of nutritional supplements, energy drinks, workout supplements; and No Cap! Soda Pop is developing a range of better for you sodas utilizing Albanese World’s Best® gummi flavors.

“We’re excited to join forces with Albanese World’s Best® — a brand celebrated for its commitment to quality, innovation, and its loyal fan base,” said Ari Freedman, Vice President of Licensing at Surge Brands. “Albanese Confectionery Groups remarkable story and reputation for crafting the world’s best gummies opens the door to limitless licensing possibilities across a wide range of categories. We’re especially excited to kick off this journey with our first two partners, Applied Nutrition and No Cap Soda Pop, as we help bring the magic of Albanese World’s Best® beyond the candy aisle and into fresh, fun, and unexpected new spaces.”

The licensing and retail program will tap into Albanese Confectionery Groups rich legacy and distinct appeal to “candy foodies” – Millennial and Gen X consumers who appreciate quality flavors, textures, and variety. With a demographic profile that over indexes with frequent snackers and consumers known for spending more on their candy/snacks, Albanese stands as a premium brand with exceptional growth potential across diverse product categories.

“We’re excited to partner with Surge Brands and bring Albanese World’s Best® brand with our signature flavor experience to life in fresh, unexpected ways,” said Bethany Albanese, Co-President of Albanese Confectionery Group. “Our mission has always been to deliver the highest quality flavor experience, and this new licensing program allows us to give fans even more ways to enjoy what makes Albanese World’s Best® so special.  We’re thrilled to welcome Applied Nutrition and No Cap Soda Pop to the Albanese family as we partner together to expand into exciting new categories.”

About Albanese Confectionery Group
Founded in 1983, Albanese Confectionery Group is a family-owned family operated business celebrated for its high-quality gummies, chocolates, and candies. Proudly made in the USA, Albanese gummies feature unmatched flavor and texture, earning the brand its reputation as the “World’s Best.” For more information about the Albanese brand, visit www.albaneseconfectionery.com.

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs.