New York, NY – Surge Brands, a leading global licensing agency, is thrilled to announce its appointment by Brand2o as the exclusive global licensing agent for Le Clic, the iconic camera brand that captured the imagination of the 1980s. Known for its vibrant designs and its status as a must-have accessory of the era, Le Clic remains a beloved piece of nostalgia that continues to resonate with generations.

Under this partnership, Surge Brands will develop a comprehensive global licensing and retail program aimed at reintroducing Le Clic to modern audiences while celebrating its retro charm. Leveraging the brand’s cultural relevance and distinctive design, the program will expand Le Clic in the consumer electronics space with an upgrade “makeover” featuring new technologies such as instant printing, a digital view finder, and Bluetooth and WIFI connectivity, while maintaining the fun iconic style of the original. Additionally, Surge will seek licensing partnerships to develop new product across categories, including consumer electronics, fashion, accessories, lifestyle products, and collectibles.

“Le Clic defined an era of fun and creativity, and its bright colors and unique design remain iconic to this day,” said Ari Freedman, Vice President of Licensing at Surge Brands. “We’re excited to channel this nostalgia into a fresh and exciting program that brings the brand to life for both longtime fans and a new generation.”

Le Clic became a global phenomenon in the 1980s, serving as both a stylish fashion statement and an innovative camera brand that encouraged creativity and self-expression. The new licensing program will celebrate this legacy while adapting it for contemporary consumers.

“Classic looking cameras with new technology feature upgrades are trending now, and Le Clic’s timeless appeal and rich heritage are the perfect foundation for a modern revival,” said Michael Oriolo, President, Brand2o. “We are delighted to partner with Surge Brands to reintroduce Le Clic to the world, and we can’t wait to see how it resonates with new audiences in fresh, innovative ways.”

Surge Brands will be announcing additional licensing and retail partnerships in the coming months as part of its strategy to reignite interest in this beloved brand.

About Le Clic 
Straight out of the ’80s, the Le Clic was the camera to have for all the cool kids! These inexpensive cameras made their debut in 1986 and came in a range of colors and styles, making Le Clic a fun fashion statement that expressed your personality! A variety of models – from the no-frills Le Clic 170, to the “Le Clic Mini” pocket camera, to the “Le Clic Tuff” with weather-sealing – ensured that you could enjoy amateur photography in style everywhere. Like a flashback from the ’80s, and as one of the most iconic and recognizable brands of its time, Le Clic returns in 2025!

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs.