New York, NY — Surge Brands, a leading global licensing agency known for building bold brand extensions, has been appointed as the exclusive worldwide licensing agent for Stuffed Puffs®, the innovative filled marshmallow company that has redefined the s’mores experience.

It started with a s’more! Since its founding by chef and entrepreneur Mike Tierney, Stuffed Puffs has grown from a simple idea—putting the chocolate inside the marshmallow—into a disruptive brand beloved for its flavor innovation, colorful personality, and expanding product lines. From classic milk chocolate and salted caramel to filled mini marshmallows and its latest candy innovation, Gummy Fuzions™, Stuffed Puffs continues to push category boundaries.

Under this new partnership, Surge Brands will spearhead a comprehensive licensing strategy, seeking partnerships across all major categories—including food and beverage, kitchenware, apparel, gifting, publishing, and more—to bring the brand’s “Life’s More Fun Filled” ethos to consumers in fun and unexpected ways.

“Stuffed Puffs has completely reimagined a nostalgic treat and turned it into a dynamic platform for creativity,” said Ari Freedman, VP of Licensing at Surge Brands. “We’re excited to help unlock the full licensing potential of a brand that is not only category-leading but culturally magnetic. We’re seeking best-in-class partners who can expand the Stuffed Puffs experience beyond the snack aisle.”

“We believe in innovation which was the premise of the original brand,” said Dave Barnett, Senior VP of Retail, Stuffed Puffs.  “Partnering with Surge Brands gives us a chance to explore how our brand can show up in fresh new ways—from seasonal celebrations to lifestyle collaborations. We’re just getting started.”

Stuffed Puffs has shown strong category impact, with nearly 49% of its seasonal customers being new to the brand and over 27% being new to the marshmallow category entirely, according to Spins panel data. This consumer enthusiasm sets the stage for a vibrant licensing program that taps into the joy, creativity, and year-round relevance of the brand.

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs.