NEW YORK, NY — Surge Brands, a leading global licensing agency specializing in extending world-class brands into strategic new markets, has been appointed the exclusive licensing agent in certain product categories in North America for 1-800-Flowers.com, the leading floral gifting brand in the U.S.

This new partnership will focus on developing high-impact licensing programs across a range of product categories that complement the brand’s core values and consumer base—including lawn & garden, and outdoor accessories, among others. As 1-800-Flowers.com continues to evolve into a premier lifestyle brand beyond floral gifting, this expansion will build on its strong household name and digital presence.

With more than 10 million loyal enterprise customers and over 100 million stems delivered in FY 2024, 1-800-Flowers.com, Inc. is a powerhouse in the gifting industry. The 1-800-Flowers.com brand holds leading positions in awareness, consideration, and value perception, and its extensive enterprise-wide content ecosystem reaches over 10 million consumers through blogs, newsletters, podcasts, and a social media following of over 6.1 million.

“Our goal is to translate 1-800-Flowers.com’s extraordinary emotional connection with consumers into product experiences that bring the brand’s spirit of giving, celebration, and connection into more parts of everyday life,” said Ari Freedman, Vice President of Licensing at Surge Brands. “We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for.”

“We’re excited to partner with Surge Brands to bring the 1-800-Flowers.com brand to life in new and inspiring ways,” said Abhay Patel, Brand President of 1-800-Flowers.com. “This partnership allows us to deepen our customer relationships with thoughtfully designed products that reflect our heritage of innovation and emotional expression.”

1-800-Flowers.com’s licensing strategy will leverage its marketplace platform and immersive engagement tools, along with seasonal marketing spikes and a highly engaged female-skewing audience, to support successful product launches across North America.

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of thoughtful expressions designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, CardIsle®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Simply Chocolate® and Scharffen Berger®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge on eligible products across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among America’s Most Trustworthy Companies by Newsweek for 2024. 1-800-FLOWERS.COM, Inc. was also recognized as one of America’s Most Admired Workplaces for 2025 by Newsweek and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com.

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs.