Surge Signs Sarabeth's Kitchen to Develop a New Range of Licensed Bakeware, Cookware, Tabletop Products and More
April 1, 2014, Jericho New York:s Bakeware, Cookware, Tabletop, Kitchen Textile and other trademarked products.
Sarabeth Levine is an award winning jam maker, James Beard “Outstanding Pastry Chef”, author, global restaurateur and the driving force behind the success and outstanding reputation of the Sarabeth’s Kitchen brand.
“We are thrilled to be able to offer potential licensees’ a unique range of related Sarabeth’s® products that capture the essence of her creativity, from her award winning exceptional fruit spreads to her wonderful artisanal baked goods” said Mark Freedman Surge’s President.
“We are excited about the expansion opportunities for the Sarabeth’s® brand and are glad to have Surge as a partner to help guide us through this process. Between Sarabeth’s history and Surge’s experience and strength in strategic licensing, we are extremely confident about creating unique and genuine brand extensions that capture Sarabeth’s passion and commitment to producing the finest products anywhere” said Bill Levine, Sarabeth’s CEO.
Surge initially plans to expand Sarabeth’s brand in the Bakeware, Cookware, Tabletop and Kitchen Textile categories.
In 1981, Sarabeth began making Orange-Apricot Marmalade from her home kitchen from an old family recipe and selling it to local food shops. From that humble beginning, Sarabeth with her husband and business partner, Bill Levine, now own and operate a jam factory, a wholesale-retail bakery café and twelve restaurants. Her jams and specialty food products are now being distributed worldwide to the finest specialty food stores, supermarkets and department stores. It is a true American success story.
About Surge Licensing, Inc.:
Surge is an IP incubator, which identifies and grows brands into multi-platformed entertainment and product licensing programs. Through strategic merchandise licensing and entertainment agreements, Surge nurture’s brands, growing their value and contributing to the consumer engagement of the total brand experience.
Est. 1986, Surge is a pioneer in developing multi-media strategies to merchandising/licensing, through compelling entertainment and media. Historically Surge has challenged conventional practices by venturing into non-traditional areas developing a number of pop cultures’ great iconic properties such as the Teenage Mutant Ninja Turtles.
For more information please contact:
Mark Freedman, President, Surge Licensing, Inc.
Elan Freedman, V.P. Surge Licensing, Inc.