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Survey: How Brand Owners and Agents Assess Licensing Opportunities


Brand Licensing Experts Needed!

LIMA is supporting a licensing research study by Annika Baade as part of her doctoral thesis at the University of Bremen, Germany. Baade is conducting a survey on how brand managers and agents assess licensing opportunities. We ask that you please take a few minutes to complete this survey and contribute your insights to her research.

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All responses will be kept strictly confidential. The survey data is reported only in aggregate form or in a manner that does not allow individual responses to be identified. If you have any questions or comments about this survey or are interested in the results, please directly contact Associate Professor Dr Carolin Decker-Lange at or Annika Baade at
The deadline for response is Monday, November 13.  LIMA will publish an executive summary after the study is completed.
Thank you for your support!

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