Asia’s leading shoes SPA brand Shoopen, operated by E-Land Retail, partnered with the Perfetti van Melle group to get a fun make over with the popular lollipop brand Chupa Chups.

This February the “Shoopen X Chupa Chups Collaboration” was launched in booth Shoopen and Shoopen Kids stores with the concept of “Sweet Next to Sweet”.

The amazing collaboration combines Shoopen’s basic design with the cheerful Chupa Chups logo on a wide collection of shoes and socks (women’s flat & casual shoes, sneakers, flip flops) and colorful and trendy bags (pouches and student backpacks) perfect for all occasions and for the whole family to enjoy together.

The Shoopen X Chupa Chups collaboration is now available at online malls and Shoopen flag ship stores, where discount events and photocalls are being held.

Shoopen said, “We will organise various events to commemorate the launch of ‘Shoopen X ChupaChups Collaboration’. We strongly recommend this collaboration which even lets you feel the sweetness of Chupa Chups”.

Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle said:  “ Shoopen has created a vibrant collection of accessories for the whole family with the central theme of the Chupa Chups logo that perfectly captures the fun spirit of our colourful brand.”

ABOUT PERFETTI VAN MELLE GROUP:

The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover, the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.

Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups®’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.