New Delhi – Heritage German consumer electronics & industrial goods brand, TELEFUNKEN, is excited to expand into Indian Market with Bradford License India as their exclusive Licensing Representative

Faridabad, 13 June 2024 – The heritage German consumer electronics and industrial goods brand, TELEFUNKEN, is excited to announce its strategic licensing representation partnership for the Indian market with Bradford License India, a premier licensing agency.

Built on a brand legacy of 120 years, and being part of the Gordon Brothers Group since2023, the brand is further poised to make a significant impact with high-quality, user-friendly products across the global market. India’s Consumer Electronics Market was valued at $80.8 bn in 2024, and is expected to reach $149.1 bn by 2033, at a CAGR of 6.10 percent during the forecast period 2024 – 2033. It is therefore the correct time for TELEFUNKEN to plant its roots in the dynamic market.

Bradford License India will act as TELEFUNKEN’s official licensing agency for expanding the brand in relevant product categories in India. Renowned for connecting global brands with lucrative opportunities in India, Bradford is responsible for identifying and securing suitable licensing partners for TELEFUNKEN in the Indian market. The partnership between the two esteemed leaders aims to leverage TELEFUNKEN’s rich history and Bradford’s market expertise to make its diverse product categories readily available to Indian consumers.

“Partnering with Bradford License India is a significant milestone for TELEFUNKEN as we expand into the Indian market. We believe this collaboration will help us to select strategic partnerships that are able to introduce cutting-edge products to a new audience throughout India, continuing our trademark’s legacy of innovation and quality,” said Philippe Maugeais, Managing Director, TELEFUNKEN Licenses GmbH.

Bradford License India’s role is to ensure that the brand’s iconic German engineering ethos resonates with local partners and distribution channels, facilitating TELEFUNKEN’s licensing business expansion. This initiative is designed to introduce a wide range of products in the categories including consumer electronics, televisions, kitchen appliances, major domestic appliances, personal care devices, ironing equipment, small domestic appliances, e-mobility solutions, and lighting products, tailored to meet the diverse needs of Indian consumers.

“TELEFUNKEN’s expansion into the Indian market marks a significant opportunity for us to bring a brand renowned for its technological excellence to local consumers. We are thrilled to facilitate this partnership and are confident that products under the brand TELEFUNKEN will be well received in India,” said Mr. Gaurav Marya, Chairman, Bradford License India.

TELEFUNKEN’s historic brand image, serves as a unique selling point in the competitive Indian marketplace. They are now poised to replicate their global success in India, a market ripe with opportunities for innovation and growth. With Bradford License India as their official licensing agency , TELEFUNKEN aims to establish a strong foothold in the Indian market.

For more information, Visit: www.bradfordlicenseindia.com or Follow us on: https://www.instagram.com/bradfordlicenseindia/

About Bradford License India
Bradford License India, in affiliation with Bradford Licensing LLC is a leading global licensing agency specializing in brand licensing, retail merchandising, and market expansion strategies. Since its inception in 2010, Bradford has stood as India’s pioneering end-to-end licensing solution provider, strategically designed to elevate brand awareness and catalyze the growth of licensing across the nation. With a portfolio of prestigious brands across diverse sectors, Bradford License India leverages its expertise and industry insights to create successful licensing partnerships and drive brand growth in the Indian market.

About TELEFUNKEN Licenses GmbH
Since its creation in 1903, the TELEFUNKEN brand has stood for the basic principles of German engineering, namely high quality and innovation. Today, the rights to the trademark are held by TELEFUNKEN Licenses GmbH, Frankfurt/Main, a group company of the Gordon Brothers Group that operates a successful international brand licensing business. The globally active licensees of TELEFUNKEN develop, produce, and distribute a wide range of products reflecting the traditional brand values in fields such as video, audio, IT and telecommunication, small & large household appliances, lighting, or e-mobility. For more information, visit www.telefunken.com

About Gordon Brothers
Since 1903, Gordon Brothers has maximized liquidity through realizable asset value by providing the people, expertise and capital to solve business challenges. Our firm’s integrated solutions across asset services, lending, financing and trading give clients the insights, strategies and time to optimize asset values throughout the business cycle. We work across the full spectrum of assets globally with deep expertise in retail, commercial, industrial, brands and real estate. We are headquartered in Boston with over 30 offices across five continents. For more information, visit www.gordonbrothers.com.