TGI Fridays Ready-to-Mix Drinks Launch at Tesco
TGI Fridays is extending its ready-to-drink cocktails business to the UK. Licensee Manchester Drinks Co. has launched TGI Fridays Passion Fruit Martini, Pink Pink Mojito and Long Island Ice Tea exclusively at Tesco. TGI Fridays, which has 84 restaurants in the UK, also has UK licensees for slow cooked meats (Tulip) and food gifting (IG Design Group). Beanstalk represents it for licensing.
Manchester, which also sells ready-to-drink juices and cocktails under its own brands, moved into the licensing business earlier this year with Slush Puppie frozen drink pouches.
Contacts:
Beanstalk, Lisa Reiner, Managing Dir. Europe, +44 20 7720 4087, lisa.reiner@beanstalk.com
Manhattan Drinks Co., Richard Benjamin, Dir., +44 161 763 0035