Los Angeles, CA – Pocket.watch’s star creator partner Toys and Colors is making their way to Sesame Street. For the first time ever, pocket.watch, the largest kids and family creator media company, is partnering with Sesame Workshop, the nonprofit educational organization, for all new crossover videos featuring the beloved Muppets of Sesame Street and biggest kids creator in the world, Toys and Colors. Starting today, March 20th, brand new episodes will drop on the Sesame Street and Toys and Colors YouTube channels.

In the new content series, Ellie and Maddy from Toys and Colors join Elmo, Grover, and Abby Cadabby to teach children the ABCs, how to play Rock, Paper Scissors, and master Freeze Dance. The three new episodes bring fun music, learning, and of course the magic of Sesame Street.

Boasting a massive 121 million subscriber count and over 125 billion lifetime views across their YouTube channels, Toys and Colors reigns as the #1 kids entertainment and animation channel in the world. The brand has exploded off YouTube, with pocket.watch produced series and specials starring Toys and Colors available on Hulu, the Roku Channel, and Ryan and Friends Plus, and music albums distributed through Universal Music group. The ensemble cast instills values of community, teaches real-world skills while embodying playfulness through color.

“This partnership is a monumental moment for kids and family entertainment – bringing together the legacy of Sesame Street with the dynamic powerhouse that is Toys and Colors.” said Albie Hecht, Chief Content Officer at pocket.watch, “At pocket.watch, we thrive on blending the best of traditional and new media, and this collaboration is the perfect example of how iconic brands can unite to create something fresh, educational, fun and truly meaningful for today’s generation.”

“We love collaborating with brands that align with our values of delivering entertaining and educational content to our fans,” said Jennifer Gioia, VP of Content and Programming at Sesame Workshop. “Bringing together the iconic Muppets of Sesame Street with the kids of Toys and Colors made perfect sense. We are excited to debut the vibrant videos we created with one of the top watched kid’s channels on YouTube, the leading destination for children’s content.”

Following the initial drop on Sesame Street’s YouTube Channel on March 20, the videos will also be available on the Toys and Colors YouTube Channel starting March 27.

About pocket.watch
Pocket.watch is the first and largest kids and family creator media company, building kids and family entertainment franchises with the most popular digital creators in the world. Pocket.watch harnesses the power of audiences built on YouTube and expands them across all types of diverse kids and family platforms and experiences. The company brings kids more of what they love from these creators by producing original video and audio content, mobile games, metaverse worlds, live events and robust consumer product lines ranging from toys to toothbrushes. Key pocket.watch franchises include Ryan’s World, Love, Diana, Onyx Monster Mysteries and Toys and Colors: Kaleidoscope City. The company’s content library, consisting of tens of thousands of kids and family videos, is distributed globally on over 43 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company’s breakthrough MishMash™ format alongside pocket.watch originals including the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures. Founded in 2017 by Chris M. Williams (CEO), the company’s headquarters and filming studios are located in Culver City, Calif. The executive team includes studio veterans and visionaries from a mix of traditional and digital entertainment backgrounds, including Albie Hecht and David Williams. For more information about the pocket.watch portfolio of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn. For more information about pocket.watch, please visit pocket.watch.

About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.