Every year Raksha Bandhan which is an auspicious festival symbolizing the love of the siblings for each other is celebrated on the full-moon day of the Hindu month of Sravana (July/August). On this day, sisters tie a rakhi (band) on the wrists of their brothers to protect them against evil influences, and pray for their long life and happiness.

Sisters tie a “Rakhi” on their brother’s hand and in turn receive a gift which could vary from sweets to lots of money depending on their generosity or level of preparedness. In Covid times the celebration has gone virtual for most siblings but the enthusiasm hasn’t waned a bit. Youngsters are filling in for missing relatives who might be overseas or even different parts of the city. 7 year old Keisha tied a rakhi for her 10 year old brother Ayush, and for her dad on behalf of her aunt.

Onliners like floweraura.com are offering a variety of cartoon character rakhis which tend to be very popular among kids. Unfortunately, most of these are unlicensed products. We have reached out to floweraura.com for a comment on the same and will keep you posted.

From all of us at Licensing International India, we wish you a very happy Raksha Bandhan!