(New York, NY – January 30, 2014) – Synergy Licensing, LLC and The Brand Liaison, LLC are proud to announce a new collaboration agreement between the two agencies focusing on key initiatives and brand expansion opportunities. This new relationship will allow both agencies to provide a broader range of services to their existing and future clients.
Boutique licensing firms are finding growth in affiliating with other similar sized agencies to maximize their business opportunities. “One of the best features of the licensing business is the amount of networking and collaboration that exists amongst us.  We are all dealmakers” says Karen Diamond, partner, Synergy Licensing, “and we are very excited about working with The Brand Liaison on several new projects”.
The Brand Liaison is a fast growing agency that represents both licensors and manufacturers. Synergy Licensing specializes in property representation, development, implementation and management of licensing programs for brand owners. Joining forces on special projects expands both agency’s resources, providing each of their respective clients with additional talented, experienced and knowledgeable hands-on representation. “This collaboration reinforces the abilities of both agencies to offer the experience and expertise of larger agencies, combined with the creativity and senior-level client support; the hallmarks of both Synergy Licensing and The Brand Liaison.” said Synergy partner Randi Goodman.
Initial collaborative efforts will center upon expanding the licensed offerings for the fun and instantly recognizable Loudmouth brand whose roots began 13 years ago on the golf course and has since, evolved into a lifestyle brand both on and off the golf course. “Loudmouth is one of our top licensing properties.  Since the brand is so widely accepted and proven in apparel and sports categories, the timing is perfect to expand the Loudmouth brand into various new licensed product categories” says Steven Heller, The Brand Liaison President. The Brand Liaison also represents television personalities David Tutera, Antonio Ballatore and designers Debra Valencia, and Debbie Brooks among many others.

About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com
Synergy Licensing, LLC is a full service licensing agency with offices in New York City and New Jersey. With over 40 years of licensing, branding, retail and product development experience, Synergy offers clients a proven track record of building entertainment, character, corporate, fashion, celebrity and sports brands into widely successful merchandise and retail franchises. Synergy Licensing represents Dorel Juvenile Group Safety 1st brand; texoxo, BuzzingBOTS; Mikasa, Pfaltzgraff; and Laura Ashley. www.synergylicensingllc.com

Contacts:

The Brand Liaison                                               Synergy Licensing
(855) 843-5424                                                    (201) 310-2798                                    (212) 439-6347
Steven Heller                                                        Karen Diamond                                   Randi Goodman
steven@thebrandliaison.com                           kdiamond@slicensing.com               rgoodman@slicensing.com