The first ever range of products based on the world famous Tom Gates children’s books, and television series The Brilliant World of Tom Gates, will be available exclusively in store at Sainsbury’s and Argos this month. The back-to-school promotion is supported by a month-long in-store POS campaign in the power aisle and a national competition.

The significant retail promotion was arranged by The Point.1888, Tom Gates’ brand licensing agent for the UK, as part of a wider brand programme to encourage children to get creative through doodling, music and crafting. 275 Sainsbury’s stores across the country (as well as online in Sainsbury’s and Argos) are selling the exclusive back-to-school range which includes gel pens, backpack, doodle book, lunchbag, sipper bottle, colour-in pencil case together with a range of the popular Tom Gates books.

All items have been specially designed for Tom Gates fans to maximise interactivity and creativity. The launch Is also supported by a ‘summer doodle’ competition in Sainsbury’s stores run by Tom Gates Entertainment with a range of prizes including an exclusive doodle by creator Liz Pichon.

The inspiration for the new range is a result of The Point.1888’s pioneering retail-first model based on the gaps it identifies at retail alongside a deep-seated knowledge of the brand’s target demographics.

Tom’s creator, writer and illustrator, Liz Pichon, has produced 19 (and counting) award-winning, multi-million-copy-bestselling Tom Gates books that are enjoyed by readers around the world.  Translated into 45 languages, the stories are warm and funny, full of family, friends and treats and bursting with creativity and music.

Now Tom Gates and his brilliant world have been vividly brought to life on screen as a modular, mixed-media magazine format TV show for his legion of fans in …. drumroll…. The Brilliant World of Tom Gates, supported by a dedicated new website and YouTube channel.  Liz herself presents the Draw-it segments of the show along with writing lyrics to the catchy songs in the Sing-it section.

The books are published by Scholastic in the UK and have won over 25 awards and sold more than 11m copies worldwide.  The 19th book in the series, Random Acts of Fun is published in October.  The Brilliant World of Tom Gates (produced by TG Entertainment) launched first on Sky Kids in the UK and Ireland and is also being enthusiastically received by Tom Gates fans around the globe.  A range of Tom Gates licensed products have launched in the UK in summer 2021 and roll out internationally in 2022.

Commenting on the launch, Tessa Moore, head of marketing at Tom Gates Entertainment, said, “The Tom Gates brand is warm and funny, bursting with creativity, and much loved by families across the globe. We are excited to launch this exclusive new range with Sainsbury’s supported by a fantastic competition encouraging children to get creative in their summer holidays and win some special prizes”.

Janine Richmond, Head of Product and Brand at The Point.1888, said, “School has been disrupted over the last two years and we hope this new Tom Gates range will help young fans across the country get excited about being back and having fun in the classroom.”

To express interest in working with the brand, contact The Point.1888 at helloyou@thepoint1888.com

ENDS

For more information, please contact:

Hannah Brice at Upmarketry for The Point.1888
Tel: 0118 453 9408
Email: Hannah@upmarketry.com

Valerie Taylor for Tom Gates Entertainment
Valerie@valerie-taylor.co.uk

About The Point 1888.
The Point.1888 is the next generation of brand licensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love.

It also donates 11% of its profits each year to charities that have an emotional connection to each collaboration.

Born from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market.  It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That’s The Point(.1888) of brand licensing.

For brand extension opportunities please contact: helloyou@thepoint1888.com www.thepoint1888.com

About TG Entertainment Limited
TG Entertainment Ltd was set up to produce and manage the audio-visual rights, along with licensing and merchandising rights based on the best-selling book series The Brilliant World of Tom Gates by Liz Pichon.  The company possesses a wealth of knowledge, talent and experience in kids and family entertainment and IP development across: TV, film and animation from its award-winning founders and owners, Arabella Page Croft from Black Camel Pictures (Sunshine on Leith and Falling For Figaro) and Ken Anderson from Wild Child Animation (64 Zoo Lane and Dennis and Gnasher).