The Canadian Group enters Multi-Territory agreement to produce puzzles for ZhuZhu Pets®
Lisle International Licensing is delighted to announce that a Multi-territory agreement has been made with The Canadian Group to produce a wide range of ZhuZhu Pets® puzzles depicting the fun loving hamsters for which the property is famous.
The partnership will see a wide collection of jigsaws being available across Central and Eastern Europe and internationally, as early as spring 2011. Produced under the SURE-LOX® brand, ZhuZhu Pets® will become the latest name in an impressive portfolio of key children’s licenses already held by The Canadian Group.
Speaking of the deal, Francesca Lisle, Business & Marketing Manager of Lisle International Licensing commented: “We are delighted to be working with The Canadian Group. Puzzles are a significant category for the programme and the SURE-LOX® Puzzles innovation and development matches perfectly with what we want to achieve for the property. The initial puzzle portfolio is very impressive and will be available for all to see at the coming trade fairs, whilst the plans for future development means there is much more in the pipeline.”
Mary Stratton, Marketing and Licensing Director of The Canadian Group, added: “ZhuZhu Pets® is one of the most exciting new kid’s properties around and we have great plans for the way it will be used with our puzzles. We are delighted to be on board!”
The Canadian Group deal follows more good news for ZhuZhu Pets®, having just been named Norway’s Toy of the Year 2010. This adds to the impressive list of the Toy of the Year Awards the ZhuZhu Pets® toys, manufactured by Cepia, LLC headquartered in St. Louis, MO, have already achieved across the globe, in the 18 months since their launch. This includes the USA, UK & Australia Girls’ Toy of The Year Awards.
For more information about the ZhuZhu Pets® licensing programme and the opportunities available, please contact Francesca Lisle at Lisle International Licensing by emailing Francesca@lisleintlicensing.com.