May 24, 2021 The non-profit Unity Unlimited, Inc. and the 94-year-old Social Impact Leader, Ms. Opal Lee, has selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations.

Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated commemoration of the ending of slavery in the United States. The day of commemoration marks the declaration of General Order No.3 which enforced Abraham Lincoln’s Emancipation Proclamation, almost two and a half years after the official proclamation was made.

Ms. Opal Lee has made it her life’s mission to bring awareness to the effort to raise Juneteenth to an officially recognized national holiday. In 2016 at 90 years old, she launched the campaign Opal’s Walk 2 DC walking 2.5 miles to symbolize the 2.5 years that it took for the enslaved in Texas to know they were freed. Ms. Opal continues to walk the 2.5 miles when invited to cities across the nation, as well as during the annual Juneteenth FTW celebration in Fort Worth, TX raising awareness and gathering signatures for the petition to make Juneteenth a National Day of Observance.

In addition to the Juneteenth movement, Ms. Opal is dedicated to battling food insecurities by providing nutritious foods to the residents of Fort Worth. Opal’s Farm is a five-acre urban farm addressing food deserts with organic options, nutrition education to the local community, and a farm-to-plate pipeline that also generates local jobs.

“Juneteenth is a unifier,” says Dione Sims, Executive Director of Unity Unlimited, Inc. “We are proud to support all Ms. Lee’s efforts to make Fort Worth, the nation and the world better by amplifying her message that ‘We can do so much more together than apart.’”

The team at FanGirl Consulting will be seeking licensees in publishing, consumables, apparel and other categories, as well as Corporate/Brand alliances to promote Ms. Opal’s work for Juneteenth and Opal’s Farm. To connect on these opportunities, reach out to the FanGirl team at info@fglicensing.com.

For more information on the 2021 Juneteenth activities, Unity Unlimited, or Ms. Opal Lee go to www.unityunlimited.org.

About Ms. Opal Lee
Ms. Opal is the oldest living board member of the National Juneteenth Observance Foundation (NJOF) that was founded and led by the late Dr. Ronald Myers, Sr., whose primary initiative is for Juneteenth to become a national holiday. To bring awareness to the cause, she started her Opal’s Walks 2 DC campaign in 2016, where she walks 2.5 miles to symbolize the 2.5 years that it took for slaves in Texas to know that they were freed. Ms. Opal believes that FREEDOM should be celebrated from the 19th of June to the 4th of July.

About Unity Unlimited, Inc.
Unity Unlimited, Inc. is a non-profit organization that is completely volunteer-driven with activities that help communities overcome racial and cultural division. The programs they produce provide educational activities and resources to people to foster unity and harmony regardless of race, culture, or denomination including JuneteenthFTW a community festival that highlights the initiatives of the Grandmother of Juneteenth, Ms. Opal Lee whose mission is to support human dignity through education, culture, and opportunity. Other initiatives of the organization include Opal’s Farm to address food deserts in her community and Your Voice Unleashed a free week-long fine arts workshop for the youth to build bridges of unity.

ABOUT FANGIRL CONSULTING & BRAND MANAGEMENT
FanGirl is a boutique consulting and licensing agency concentrating on pop culture and unlocking the business potential behind fandoms. Services include Inbound licensing activities on behalf of Manufacturers, Brand Building and Outbound Licensing programs on behalf of IP owners, and marketing consultations. For the fans, by the fans! http://fglicensing.com/