Los Angeles, CA – This Cinco De Mayo, storied street-fashion brand, The Hundreds, is joining forces with Don Clemente for a one-of-a-kind collaboration that dates back to 1887.  They are celebrating years of family tradition with Loteria, one of the most iconic traditional Mexican card games that have left many with countless memories and tales to tell.

Brokered by L.A. based licensing agency, Pacific Swell Brands, this collaboration speaks to the deep connection that both The Hundreds and Loteria Don Clemente have with the Mexican community.  The Hundreds is a globally recognized and respected brand in street fashion with roots in Los Angeles, which is deeply entrenched in Mexican culture, so there couldn’t be a better way to celebrate this Cinco De Mayo than by coming together with Loteria to release a line of products inspired by the iconic Mexican game.

Understanding that Loteria is a source of passion and community building that has brought millions of people together for countless hours of fun, the Hundreds put their touch on the classic card game by replacing the traditional “La Bandera” artwork to reflect their Wildfire Flag, adding their mascot Adam Bomb, as well as some other cornerstones of The Hundreds History, onto the Loteria cards.

The Hundreds X Loteria collection will include a limited edition version of the Loteria Card Game, Graphic T-shirts, Pullover Hoodies, Trucker Hats, and collectible Magnets featuring their version of the Loteria illustrations.

Get your hands on the The Hundreds X Loteria collection on Wednesday, May 5 on The Hundreds App and Online Shop, as well as The Hundreds Los Angeles at 501 N Fairfax and select stockists worldwide.

About The Hundreds.

The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes.

The Hundreds is also celebrated for its collaborative projects that shed light on our story and point-of-view. Notable partners have included adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock. The Hundreds is stocked in premier street fashion stockists worldwide as well as a flagship store in L.A.’s Fairfax District.

About Don Clemente, Inc.
Loteria® is one of the most recognized Mexican brands and the most beloved, iconic and popular family game.  Loteria has become part of Mexican culture because it reflects the iconic aspects of Mexico’s customs, beliefs and traditions. With a rich history of over a hundred years, this bingo-style card game has become a tradition that has been passed down by generations of Hispanics and is a piece of home to Hispanic communities throughout the United States that ties them to their families and communities near and far. Don Clemente, Inc. is the representative of the Loteria game rights in the U.S.

Today, Loteria® has a thriving licensing program across numerous product categories including apparel, accessories, footwear, slot machines, lotto scratchers, publishing, beer and more with retail distribution at department, mass, specialty, c-stores, casinos and others.

About Pacific Swell Brands

PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity.  PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.