On Thursday, November 3, The Hundreds and Manic Panic are teaming up for the most colorful collab of the year, a collection to truly dye for.

In 1977, artists and musicians Tish and Snooky Bellomo opened America’s first punk store on St. Marks Place in New York’s East Village. This not only set the backdrop for the burgeoning American punk scene, it forged the foundation for Manic Panic, the sisters’ avant-garde hair dye company.

Forty-five years later, Manic Panic continues its reign as the original alternative beauty brand as seen on celebrities like Cyndi Lauper, Rihanna, and the Kardashians. But their journey hasn’t been easy. Tish and Snooky have faced misogyny, the travails of running a small business, and the ups and downs of cultural trends. In fact, the Manic Panic story is one that is more about self-expression and healing through art than anything else.

When The Hundreds co-founder Bobby Hundreds looked back on his relationship with Manic Panic over the years, it was easy for him to see how the brand has been there for some of the most difficult seasons of his life. “I’ve always loved the sentiment that, ‘You can’t control the world, but you can control your hair,’” Bobby said.

Tish and Snooky can attest to the power of hair color, having seen their work impact lives and youth movements over the generations. That passion for their product has carried their legacy forward today and into the future.

“We are so excited about this collaboration! The Hundreds RULE!,” said Tish and Snooky.

Brokered by L.A. based licensing agency, Pacific Swell Brands, The Hundreds X Manic Panic collection features a range of graphics across T-Shirts, Pullover Hoodies, and Snapback Hats, as well as a co-branded hair dye in Wildfire. The collection will release on The Hundreds App and Online Shop on Thursday, November 3.

About Manic Panic®
Tish & Snooky’s® MANIC PANIC® NYC began on 7/7/77, when two native N.Y.C. sisters, Tish and Snooky, added some extra ambition to their rock ‘n’ roll lifestyle. The sisters had recently been backup singers in the original Blondie line-up when they opened America’s very first punk boutique on N.Y.C.’s infamous St. Mark’s Place. Through passion, fun, and persistence, the sisters developed Manic Panic® into the most popular, respected, and successful brand in fashion hair coloring and glam cosmetics. Manic Panic’s cruelty-free, vegan, and globally compliant dyes are “Tested on Celebrities, Not Animals™”, garnering fans such as Billie Eilish, Lady Gaga, Katy Perry, Kylie Jenner, Cardi B, Jared Leto, RuPaul, Halsey, Rihanna…the list goes on. Tish & Snooky, dubbed “The Martha Stewarts of Punk”, still rock the Manic Panic lifestyle. “We don’t just sell it, we live it!”

For more information, please visit http://www.manicpanic.com

About The Hundreds
The Hundreds is a storytelling project that entails a worldwide clothing line and media/ content platform. Co-founded by Ben and Bobby Hundreds in Los Angeles in 2003, The Hundreds shares their personal perspective on street subculture, with an emphasis on “People Over Product.” The Hundreds apparel is comprised of Classic Men’s Californian Streetwear, stocked in the finest retailers worldwide, including four brand flagship stores. The Hundreds media documents Global Street Culture through thehundreds.com, “Where Cool Begins.”

About Pacific Swell Brands
PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.  For more information, visit www.pacificswellbrands.com.