Nashville, TN — The ICEE Co., a subsidiary of J&J Snack Foods Corp. announced with WK Kellogg Co a license for Froot Loops treats.

ICEE’s new Froot Loops flavor is available at retailers nationwide, including Maverik, K&G, Meijer Gas, and Sky Zone. Additionally, Target stores around the country are set to release the flavor this summer, as well as Thorntons, Wesco, Jacksons Food Stores and other retailers.

Just as Toucan Sam® follows his nose to delicious, fruity flavors, fans of ICEE and Froot Loops can follow their tastebuds to this one-of-a-kind cereal-inspired flavor. With a fruity flavor that brings the kid out in everyone, it combines two nostalgic classics: the flavors of Froot Loops in a refreshing sip of an ICEE. This mashup is a must-try flavor for kids and adults alike.

“ICEE and Froot Loops are beloved brands that instantly transport you to childhood and make everyday moments special,” said Kimmra Hingher, Vice President of Marketing for The ICEE Company. “As more people are seeking products that evoke nostalgia and fun, partnering with WK Kellogg Co to offer a new Froot Loops flavored ICEE was a natural fit. We saw excellent success last year when we transformed our iconic Cherry ‘n Blue Razz ICEE flavor into a cereal format, and we’re excited to now offer Froot Loops as an icy, cool frozen beverage.”

“We are delighted to partner with The ICEE Company on this new flavor,” said Laura Newman, Vice President Brand Marketing at WK Kellogg Co. “This partnership is more than just a fusion of the fruity flavors in a new format: it’s a trip down memory lane with two nostalgic brands. Fans of ICEE and Froot Loops will love every sip of this iconic flavor.”

ICEE has been a household name since 1967, establishing its own category in the food and beverage market and becoming the number one brand in frozen beverages. The new Froot Loops ICEE flavor will continue to roll out to additional retailers and entertainment venues this summer. Start, or end, your day on the right “froot” by sipping on a deliciously fruity frozen beverage.

The deal was brokered by Beanstalk, WK Kellogg Co’s exclusive licensing agency for food and beverage.