Giant Character Balloon Based on Pop!, a Globally Recognized Aesthetic

Everett, WA and New York, NY  – Funko   together with Macy’s, Inc. (NYSE:M) and in collaboration with Lucasfilm, announced today that a Funko Pop! -inspired balloon featuring the character Grogu (known in pop culture as Baby Yoda), from the beloved Star Wars series The Mandalorian streaming on Disney+, will fly at this year’s Macy’s Thanksgiving Day Parade.

Taking flight in the annual spectacle on Thursday, November 25, 2021, the Grogu-inspired balloon emulates the Funko Pop! version of the character. A limited-edition Macy’s Parade balloon-inspired product line will be available for sale only on Funko.com. Additionally, Macy’s will have select items from Funko available for purchase at Macy’s Herald Square this fall.

“The giant balloons in the Macy’s Thanksgiving Day Parade have always reflected the very best of pop culture and there is no better example of that than Grogu who has become an instant global sensation,” said Will Coss, Executive Producer, Macy’s Thanksgiving Day Parade. “We are thrilled to collaborate with Funko and Lucasfilm on this Funko Pop! version of the beloved character that is sure to delight legions of Star Wars galaxy fans.”

Taking shape in larger-than-life form, the Grogu-inspired balloon will measure 41-feet high, 29-feet long and 37-feet wide, as it flies down the streets of Manhattan in the Macy’s Thanksgiving Day Parade, adding pop culture magic for Funko and Star Wars fans and delighting millions of spectators in person and on television. On Thanksgiving Day, the newest addition will join a line-up filled with Macy’s signature mix of giant character helium balloons, fantastic floats, marching bands, performance groups, celebrities, clowns and the one-and-only Santa Claus.

“Funko is ecstatic to bring the Funko Pop! version of the character as a Grogu-themed balloon to the Macy’s Thanksgiving Day Parade,” said Brian Mariotti, Chief Executive Officer at Funko. “Connecting one of pop culture’s most recognizable characters from one of the biggest entertainment brands in the world with one of our nation’s most beloved holiday traditions is truly a moment in pop culture history that will be remembered by Funko fans and millions of other viewers.”

Funko also collaborated with Lucasfilm to develop an all-encompassing line of consumer products including:

• Funko Pop! bobbleheads
• Funko Deluxe Pop! Bobbleheads
• Funko Pop! Keychain
• Funko Hooded Sweatshirt (Kids & Adults)
• Funko T-Shirt (Kids & Adults)

“Grogu has become a global phenomenon, captivating fans of all ages with his charm, humor and loyalty, as seen in The Mandalorian on Disney+,” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “This fall, fans will be able to see Grogu reimagined in a size befitting his impact in the Star Wars galaxy and pop culture, as well as enjoy a new sampling of Grogu-inspired products in celebration of this momentous occasion.”

The Emmy Award-winning series The Mandalorian made its seismic world debut on Disney+ in November of 2019, and continued in Season 2 with the Mandalorian and the Child making their way through a dangerous galaxy in the tumultuous era after the collapse of the Galactic Empire. The series is created by showrunner Jon Favreau who also serves as executive producer along with Dave Filoni, Kathleen Kennedy, and Colin Wilson, with Karen Gilchrist and Carrie Beck as co-executive producers.
The 95th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 25, 2021 from 9:00 a.m. to noon in all time zones. For more information visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.