Interactive tesa scribos® labels come into play!

Each NRL derivative product will be equipped with an Interactive Security Tag to ensure its authenticity and allow fans to get information about the product. Furthermore, it directly links to league news and loyalty programs. The information can easily be updated according to special events such as Boxing Days, the final stages, competitions or ticketing.

More than just a product, each official licensed NRL product will become a real gateway to the various championships of the National Rugby League, such as TOP 14, PRO D2, IN EXTENSO SUPER SEVENS or to its membership program “MyRugby”.

The NRL’s digital communication will be boosted by the interactive links associated to each label (Facebook, Instagram, official NRL website, MyRugby…). Licensed manufacturers and distributors will also be able to take advantage of these possibilities by adding their own links for personalized promotional operations.

“By continuing to strengthen the protection of its brands through the expertise of tesa scribos®, the National Rugby League will enter a new level in the development of its licensing program. Through the use of interactive labels, we and our licensees benefit from a powerful solution, the track & trace, allowing to protect our products effectively against counterfeits. Moreover, this solution provides us with a new digital communication channel to interact directly with the end user.”
Thibaut Chatelard (NRL Marketing and Commercial Director)

The tesa scribos® solution was selected after a market consultation orchestrated by the sports marketing agency SPORTFIVE and led by Christophe Rousseau, the group’s expert licensing company.

MORE INFORMATION:
Ligue Nationale De Rugby
Thibault Chatelard
Marketing and Commercial Director LNR
Mail: Thibaut.CHATELARD@lnr.fr
Tel.: +33 1 55 07 87 90

tesa scribos GmbH
Damien Guille
Sales Director South-West Europe
Mail: damien.guille@tesa.com
Tel.: +33 6 22 58 26 58