French company Le Petit Prince Licensing and Ukrainian licensing agency Nerd (part of FILM.UA Group) have signed an agreement appointing Nerd as the official representative of The Little Prince brand in Ukraine.

Nerd agency, specializing in brand licensing, product placement and promotion, will work on expanding the licensed product portfolio of The Little Prince in Ukraine This will include apparel, accessories, toys, books, stationery, homeware, gifts, and other product categories aligned with the spirit of the iconic book.

“We are delighted to represent The Little Prince — a true heritage of world literature and a legendary character. It`s a part of Ukrainian mandatory school program, therefore, most people know the story and many like it`s beauty and timeless senses. Our team loves the brand and we will do our best to discover the licensing potential of The Little Prince in Ukraine”, said Tetiana Ruban, CEO of Nerd agency.

The Little Prince is not only one of the most beloved books in the world, but also continues to be a source of inspiration for new generations. Since its release in 1943, The Little Prince has become one of the best-selling books in history, with more than 300 million copies sold worldwide. Animated series, cartoons, and films about The Little Prince are watched by millions of people, and studios continue to create new versions and screen adaptations.

“We are happy that The Little Prince now has a reliable partner in Ukraine. This will help further promote the values embedded in Antoine de Saint-Exupéry’s book and make them more accessible to Ukrainian audiences, We’re excited to see new opportunities develop in this part of the world, where the story and its values continue to inspire generations”, said Thomas Rivière, Head of Licensing and Global Brand Manager.

The Little Prince has been translated into 622 languages, sells over 5 million books each year, and is supported by a network of 380 active licensees worldwide.

Le Petit Prince Licensing specializes in protecting and managing intellectual property rights for brands — including licensing, marketing, and the monetization of cultural content.

Nerd agency (Ukraine) is a brand licensing agency within the FILM.UA Group. Nerd Agency manages global rights for MAVKA and represents international brands in Ukraine, including The Little Prince, Robocar POLI, Gorjuss, and Tara Duncan. Awards: Winner of the Bologna Licensing Award 2024, Winner of Licensing International Rising Star 2022, Finalist of Licensing International Excellence Awards 2024.