The NESQUIK® Bunny Hops to More Products
America’s Best-Selling and Favorite Brand of Flavored Milk Featured on New Products
NEW YORK, October 18, 2013 – Leading global brand agency, Beanstalk, has recently extended its client, NESQUIK® into a number of adjacent categories that will appeal to all generations of chocolate lovers. Internationally renowned, eco-friendly manufacturer, Smart Planet will launch a line of novelty appliances to create unique treat items under NESQUIK® branding, featuring the beloved NESQUIK® Bunny. The collection includes the Chocolate Fountain and the Cupcake/Brownie Maker. Both appliances are sold with recipe booklets that leverage unique ways to incorporate Nesquik’s core product, whether it be chocolate for the chocolate fountain, or batter for the cupcake/brownie maker.
Additionally, leading manufacturer, Evriholder Products will launch Sip’R Eyes™, Puzz-L Mug™, Mix ‘N Sip™, Bunny Sip’R™, and Freez’R Pops™ featuring the NESQUIK®brand. Each product helps make it fun and easy for consumers to drink their favorite NESQUIK® flavored milk. For example, the Mix ‘N Sip™ is a three-in-one slurp spoon that is sized to perfectly measure one heaped tablespoon of NESQUIK® Powder. All chocolate lovers have to do is mix-in a cup of milk and then slurp away! The Sip’R Eyes™ are fun drinking straw glasses that gently sit on the nose and wrap around the back of the ears like traditional glasses. They are made from transparent red, BPA-free food-safe plastics so consumers can watch NESQUIK® flow through the straw and around their eyes as they drink.
Nancy Bailey, Vice Chairman of Beanstalk, comments, “We are excited to continue to bring the NESQUIK® bunny to life through product that can further engage both adults and kids alike.”
Joanne Crawford-Dunér of NESQUIK® adds, “We are proud to be partnering with two best-in-class manufacturers who offer brand enhancing products that reinforce the NESQUIK® multi-generational appeal and nostalgia.”
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
About Smart Planet
Smart Planet carries household items with an eco-friendly twist. Founded in 1995, it has been Smart Planet’s mission to make life more enjoyable with eco-friendly household items. Offices are located in China, Hong Kong, and United States.
About Evriholder Products, LLC.
Founded in 1995, Evriholder Products, LLC. designs, develops and manufactures products for the kitchen, cleaning, storage & organization, and bath & personal care categories. Headquartered in Anaheim, CA, Evriholder continues to introduce truly innovative, useful products.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.