New York, NY, January 27, 2021 – The NPD Group, a leading global information company, today announced the winners of this year’s global and European* Toy Industry Performance Awards. The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties** by category, as well as the top gaining toy property of the year, top global*** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.
Europe’s Top Gaining Toy Property of the Year
| Property |
Manufacturer / Licensor |
| Nintendo (Super Mario & Mario Kart) |
Nintendo |
Europe’s Top Gaining Toy Property by Category
| Total Toys |
Property |
Manufacturer / Licensor |
| Action Figures & Accessories |
Bakugan |
Spin Master |
| Arts & Crafts |
LEGO DOTS |
The LEGO Group |
| Building Sets |
LEGO Super Mario Bros |
The LEGO Group |
| Dolls |
Barbie |
Mattel |
| Games & Puzzles |
Harry Potter |
Warner Brothers |
| Infant/Toddler/Preschool Toys |
Paw Patrol |
Spin Master |
| Youth Electronics |
Hatchimals |
Spin Master |
| Outdoor & Sports Toys |
Nerf Fortnite |
Hasbro |
| Plush |
Star Wars |
Disney |
| Vehicles |
Hot Wheels |
Mattel |
| Explorative & Other Toys |
Playmobil Scooby Doo |
Playmobil |
Global Top Toy Manufacturer of the Year
| Manufacturer |
| The LEGO Group |
Global Top Toy Property of the Year
| Property |
Manufacturer |
| Barbie |
Mattel |
Global Top Selling Toy of the Year
| Item |
Manufacturer |
| Hot Wheels Singles 1/64 Assortment |
Mattel |
“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” said François Klipfel, President, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”
Source: The NPD Group/ Retail Tracking Service, Euro Sales, January-December 2020.
*Europe includes the UK, Germany, France, Italy, Spain, Belgium, the Netherlands and Russia
** Properties with the largest increases in euro sales
***Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia
