New York, NY, January 27, 2021 – The NPD Group, a leading global information company, today announced the winners of the 2020 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in Mexico of the top-gaining * toy properties; and to manufacturers in the United States, Canada, and Brazil, of the top-selling property and toy, the top-selling toys by supercategory, as well as the top global** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.
Mexico Top Gaining Toy Property of the Year
| Property |
Manufacturer |
| Barbie |
Mattel |
Mexico Top-Gaining Toy Property by Supercategory
| Supercategory |
Property |
Manufacturer |
| Action Figures & Accessories |
Star Wars |
Disney |
| Arts & Crafts |
LEGO Art |
The LEGO Group |
| Building Sets |
LEGO Super Mario Brothers |
The LEGO Group |
| Dolls |
Barbie |
Mattel |
| Explorative & Other Toys |
Playmobil: Back to the Future |
Playmobil |
| Games/Puzzles |
UNO |
Mattel |
| Infant/Toddler/Preschool Toys |
Melissa & Doug |
Melissa & Doug |
| Outdoor & Sports Toys |
Nerf Fortnite |
Hasbro |
| Plush |
Star Wars |
Hasbro |
| Vehicles |
Hot Wheels |
Mattel |
| Youth Electronics |
Minions |
Mattel |
U.S. Top Toy Property of the Year
| Property |
Manufacturer |
| L.O.L. Surprise! |
MGA Entertainment |
U.S. Top-Selling Toy of the Year
| Item Description |
Manufacturer |
| Barbie Dreamhouse |
Mattel |
U.S. Top-Selling Toy by Supercategory
| Supercategory |
Item Description |
Manufacturer |
| Action Figures & Accessories |
Beyblade Hypersphere Starter Pack Assortment |
Hasbro |
| Arts & Crafts |
Kinetic Sand Sandisfying Set |
Spin Master |
| Building Sets |
Super Mario Brothers Adventures Starter Course |
The LEGO Group |
| Dolls |
Barbie Dreamhouse |
Mattel |
| Explorative & Other Toys |
5 Surprise Mini Brands Mystery Pack |
Zuru |
| Games/Puzzles |
UNO Card Game Assortment |
Mattel |
| Infant/Toddler/Preschool Toys |
Laugh & Learn Smart Stages Puppy & Sis Assortment |
Mattel |
| Outdoor & Sports Toys |
Bunch O Balloons 3-Pack |
Zuru |
| Plush |
Star Wars The Mandalorian The Child Vinyl Head Plush 11″ |
Mattel |
| Vehicles |
Hot Wheels Singles 1:64 Assortment |
Mattel |
| Youth Electronics |
Kidizoom Smartwatch |
VTech |
|
|
|
|
Canada Top Toy Property of the Year
| Property |
Manufacturer |
| L.O.L. Surprise! |
MGA Entertainment |
Canada Top-Selling Toy of the Year
| Item Description |
Manufacturer |
| L.O.L. Surprise! O.M.G. Doll Assortment |
MGA Entertainment |
Canada Top-Selling Toy by Supercategory
| Supercategory |
Item Description |
Manufacturer |
| Action Figures & Accessories |
Beyblade Hypersphere Starter Pack Assortment |
Hasbro |
| Arts & Crafts |
Scribble Scrubbie Pet Set |
Crayola |
| Building Sets |
Super Mario Brothers Adventures Starter Course |
The LEGO Group |
| Dolls |
L.O.L. Surprise! O.M.G. Doll Assortment |
MGA Entertainment |
| Explorative & Other Toys |
5 Surprise Mini Brands Mystery Pack |
Zuru |
| Games/Puzzles |
Jenga Classic |
Hasbro |
| Infant/Toddler/Preschool Toys |
Paw Patrol Dino Rescue Paw Dino Patroller |
Spin Master |
| Outdoor & Sports Toys |
Spikeball Combo Meal Set |
Spikeball |
| Plush |
Star Wars The Mandalorian The Child Animatronic Edition Plush 25 Cm |
Hasbro |
| Vehicles |
Hot Wheels Singles 1:64 Assortment |
Mattel |
| Youth Electronics |
Hatchimals Pixies Crystal Flyers Magical Flying Pixie Toy Assortment |
Spin Master |
|
|
|
|
Brazil Top Toy Property of the Year
| Property |
Manufacturer |
| Barbie |
Mattel |
Brazil Top-Selling Toy of the Year
| Item Description |
Manufacturer |
| Hot Wheels Singles 1:64 Assortment |
Mattel |
Brazil Top-Selling Toy by Supercategory
| Supercategory |
Item Description |
Manufacturer |
| Action Figures & Accessories |
Avengers Olympus Project Asst 9.5″ |
Hasbro |
| Arts & Crafts |
Play-Doh Drill and Fill Playset |
Hasbro |
| Building Sets |
First Builders Big Building Bag |
Mattel |
| Dolls |
Barbie Color Reveal Doll with 7 Surprises Assortment |
Mattel |
| Explorative & Other Toys |
Ecao Slime Assort |
DTC |
| Games/Puzzles |
Banco Imobiliario |
Estrela |
| Infant/Toddler/Preschool Toys |
Luccas Neto Gi Neto Doll with 14 Phrases 27 cm |
Novabrink |
| Outdoor & Sports Toys |
Quad Bike and Pedal Spider Assortment |
Maral |
| Plush |
Paw Patrol Plush 15 cm Assortment |
Sunny |
| Vehicles |
Hot Wheels Singles 1:64 Assortment |
Mattel |
| Youth Electronics |
Spider-Man Walkie Talkie |
Candide |
Global Top Toy Manufacturer of the Year
| Manufacturer |
| The LEGO Group |
Global Top Toy Property of the Year
| Property |
Manufacturer |
| Barbie |
Mattel |
Global Top Selling Toy of the Year
| Item |
Manufacturer |
| Hot Wheels Singles 1/64 Assortment |
Mattel |
“All companies should be commended for how well they have performed throughout the challenging times brought about by the pandemic,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to congratulate the winners and wish you continued success in 2021.”
Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
* Properties with the largest increases in value sales
**Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia
