It combines the flavor and fun you expect from The Original Donut Shop with the taste of Pop-Tarts Brown Sugar Cinnamon.

Burlington, MA; Chicago, IL — The Original Donut announced its latest flavor innovation, The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod.  The coffee features notes of brown sugar, cinnamon flavor and the signature taste of Pop-Tarts toaster pastries. The new flavor innovation can be enjoyed hot or iced with any Keurig brewer.

To celebrate the collaboration, The Original Donut Shop® will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27.

Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees. Forgot your clear bag at home? Do-nut worry, attendees can bring their boring stadium compliant clear bag for a free upgrade with customizable patches and charms. Follow the brand’s social channels for exciting updates and to learn how to enter a ticket sweepstakes for a chance to attend the game.

“We’re excited to bring this new uniquely delicious coffee to our lineup and can’t wait to celebrate its debut in-person at this year’s Pop-Tarts Bowl,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “We are honored to collaborate with a brand as iconic as Pop-Tarts® and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup.”

The Original Donut Shop® Pop-Tarts Brown Sugar Cinnamon K-Cup pod is currently available for purchase exclusively online at Keurig.com, Walmart.com and Amazon. It will be released nationwide to additional major retailers, both in-store and online by April 2026.