Peter Rabbit™ – inspired afternoon tea, activities for kids, and exclusive stay experiences herald the arrival of springtime in London

Penguin Ventures is delighted to announce that Peter Rabbit will be arriving at The Peninsula London in time for Easter.

The graceful hotel overlooking Hyde Park has unveiled a collection of delightful new experiences to welcome the season. The iconic Peter Rabbit, created by British author and illustrator Beatrix Potter will arrive at The Peninsula London just in time for Easter. In celebration of the beloved children’s book character, The Peninsula will exclusively offer a Peter Rabbit-inspired Afternoon Tea, specially themed room package and family-friendly cinema experiences from March 25 to April 28, 2024.

The exclusive global partnership between The Peninsula and The World of Peter Rabbit™ developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. Ltd (Beatrix Potter’s publisher and owner of The World of Peter Rabbit). Launching in 2023

during the Year of the Rabbit, Peter Rabbit has been welcomed by Peninsula properties in six global destinations, before arriving back in the UK for Easter.

Afternoon Tea with Peter Rabbit™
Each day, from 25 March to 28 April, guests are invited to enjoy a special family-friendly Peter Rabbit-themed Afternoon Tea in The Lobby. Featuring a collection of quintessentially English dishes inspired by Mr McGregor’s Garden and the Lake District, the menu will include preparations like Battenburg cake with raspberries, carrot cake pots, and cream cheese and rhubarb chutney sandwiches. All will be served amid Springtime, Peter Rabbit-themed décor, with special colouring books featuring Peter Rabbit gifted to children. (Priced at £95 per adult and £55 per child).

Peter Rabbit™ London Adventure Family Stay Package
For a truly magical springtime getaway, The Peninsula London is offering families the opportunity to experience a special Peter Rabbit-themed stay at the hotel between 25 March and 28 April 2024. The “London Adventure” package includes exclusive Peter Rabbit children’s bathrobes, tempting handcrafted chocolates, and children’s soft toys. Additionally, guests will have the chance to participate in a variety of playful Peter Rabbit-themed experiences throughout the hotel. Rates from £1,295 in a Deluxe Room (one adult and one child) or from £2,550 in a Junior Suite (2 adults and 2 children) per night, including one night’s accommodation, breakfast, Peter Rabbit Afternoon Tea and Peter Rabbit in-room amenities.

Peter Rabbit™ at The Cinema
Complimentary, family-friendly screenings of The World of Peter Rabbit and Friends, a classic animated series that brings the beloved stories to life will be hosted in The Cinema at The Peninsula London, on Saturdays at between 2pm and 5.45pm.

“It is an enormous pleasure to launch this partnership with The World of Peter Rabbit, particularly during the Spring season” said Rolf Buehlmann, The Peninsula London’s Managing Director. “As well as celebrating Easter, which is synonymous with Peter Rabbit, we are inviting children to directly engage with a much-loved character, which has been part of the heritage and history of Britain for over one hundred and twenty years.”

Quality time, together

The Peninsula London takes special care to ensure families enjoy many opportunities to create joyful memories together. Through thoughtful, child-sized amenities, spacious, interconnecting rooms and a wealth of family-friendly activities and adventures offered through the Peninsula Academy, The Peninsula helps set the stage for unforgettable family moments.

Thomas Merrington, Creative Director at Penguin Ventures, added: “We are incredibly honoured that Peter Rabbit has arrived at the London Peninsula following his adventures at

the other global Peninsula destinations. From delicious afternoon teas, cinema screenings and thoughtful in-room amenities, we know that families will be delighted to experience new ways to enjoy the stories of Peter Rabbit and friends this Easter.”

Since it was first published by Frederick Warne & Co. Ltd in 1902, The Tale of Peter Rabbit has sold over 46 million copies around the world and has been translated into 49 languages.