Retro classic, The Raccoons, expands its licensing efforts in Canada, thanks to the efforts of UK brand licensing leader The Point.1888.

The Point.1888 has signed Playology International, as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for The Raccoons. Playology will deliver a licensing program that aims to capitalize on the recent resurgence that the TV series has seen, with fans eager for more access and products from the beloved Canadian originated show.

This will support The Raccoons return to TV after the announcement that the TV series is being remastered with the aim to be released on DVD & Blu-Ray as well as streaming services.

First created in 1985, the animated television series The Raccoons follows the day-to-day life of three Raccoons Bert, Melissa & Ralph, their friend Cedric Sneer the aardvark and his Dad, Cyril Sneer, whose constant chase for fortune causes many conflicts inside the Evergreen Forest. For two decades, it engaged the imaginations of families in 180 countries all over the world.

Olivia Wiggett, Associate Commercial Manager at The Point.1888 said, “Many of our team go way back with Playology’s co-founder Jacqueline Vong and we’re thrilled to finally have the chance to work with her. Playology has a fantastic reputation, and its brand portfolio compliments The Raccoons perfectly. We are certain they will be an amazing partner for the brand in its home country, Canada!”

Jacqueline Vong, Co-founder of Playology, said, “Growing up in Canada with the Raccoons as a staple on TV and having the opportunity to work on the brand now is a full circle moment. We can’t wait to introduce the Raccoons to the new generation and their beloved fans again!”

Kevin Gillis, creator of The Raccoons, added, “I am delighted with The Point.1888’s appointment of Jacqueline Vong and Playology International to represent The Raccoons in Canada. Jacqueline’s appreciation for the entertainment and environmental values of our characters, stories and music will appeal greatly to our many loyal fans in Canada and abroad”.

About The Point 1888.
The Point.1888 is the next generation of brand licensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love.

It also donates 11% of its profits each year to charities that have an emotional connection to each collaboration.

Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market.

It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That’s The Point(.1888) of brand licensing.

For brand extension opportunities please contact: helloyou@thepoint1888.com www.thepoint1888.com

About About Kevin Gillis and Run With Us Productions:
Kevin Gillis, CEO of Run With Us Productions, is a creator, director, musician and executive producer who has produced and marketed a number of successful award-winning projects on a global basis including The Raccoons; RoboCop:The Series; Atomic Betty; 2 Universal Soldier MOWs for Showtime; Philip Pullman’s I Was A Rat; the Warner Bros theatrical feature The Nutcracker Prince; Disney’s Camp Lakebottom and Jimmy Two Shoes; Producing Parker, Captain Flamingo; and Miss BG among others. His shows have been broadcast in over 180 countries including BBC, CBC, NBC, Disney, ITV, Nickelodeon, ABC, CCTV, Turner, CBS, Warner Bros, Super RTL, RTVE, Media Set, France Télévisions, and M6.

His shows have been nominated for and/or won a number of awards including Geminis, BAFTA, New York International Film & Television Festival, Canadian Screen Awards, Banff Rocky Award and Special Jury Award, Alliance for Children’s Television, Houston Film Festival, Festival de Luberon, and ACTRA among others.

Kevin’s Run With Us Productions is currently developing a number of exciting properties including new Raccoons IP; Meoshi World with Hwahwa Studios Korea; the animated sitcom, Belzebubs with Pyjama Films Finland; and Pirate School.