• In the run-up to the 110th edition of the Grande Boucle, the Tour de France continues to grow, building on the momentum of the 2022 edition and the anticipated Grand Départ in Bilbao.
• The Tour de France has signed various partnerships across its three main areas of activity – performance, lifestyle and souvenir products – aimed at different target groups.
• This year, the Tour focuses on continuity by pursuing the development of its Maillot Jaune product line, created in 2022, and offering a new Lifestyle collection in partnership with Jules. Meanwhile, the brand continues to innovate, with a new high-performance bicycle from Bianchi and a substantial expansion of its children’s line.

The official Tour de France bicycle by Bianchi 176: is the number of riders who will line up at the start of the 2023 Tour de France. 176 is also the number of Bianchi bicycles that will constitute the limited edition of the new official Tour de France bicycle. Technical innovation and expertise come together in this exceptional bike, hand-assembled and painted in Italy. This collaboration is part of the ongoing development of the Tour de France and Bianchi brands and their desire to target an international clientele. The Italian brand has also announced that in addition to this bike, exclusive activities will be offered to Bianchi two-wheeler owners to enjoy unique experiences. Find out more about the Oltre RC Tour de France limited edition: https://www.bianchi.com/oltre-rc-tour-de-france-limited-edition/

The “Maillot Jaune” product line continues to expand with the addition of new brands.

Following a successful launch in 2022, specialists Lazer (helmets) and Elite (water bottles) have joined the Maillot Jaune line-up. 2023 also marks the launch of two new collections.

The first collection is a tribute to Mont Ventoux, with Santini’s clothing inspired by the colours of the landscape surrounding the “Giant of Provence”. Among all the notable moments that this legendary mountain pass has provided, this collection takes us back to stage 11 of the 1955 Tour de France, won on a solo breakaway by Louison Bobet, who on that day laid the foundations for his third and final success in the Grande Boucle. The second collection allows seasoned cyclists to enjoy the sleek design of the Yellow Jersey while benefiting from the most technically advanced products designed by Santini. Performance-oriented cyclists will find a range of garments with the same technical features as those worn by the pros.

“Maillot Jaune” brand products are now available on the official Tour de France shop boutique.letour.fr and on the Santini website santinicycling.com, and the Official Tour de France Shops.

A new Jules collection to celebrate the Tour every day

For its second year as a partner, Jules offers a new clothing collection for all Tour fans. The collection includes t-shirts, polo shirts, sweatshirts and accessories in the famous colours of the Tour de France. These limited-edition products carry the “In Progress” label, reflecting Jules’ commitment to sustainably producing the clothing of today and tomorrow.

The fashion brand, with 380 shops in France, is an official supplier to the Tour through 2025. Discover this new collection on the Jules website.

Panini for collecting everything relating to the Tour

The official Tour de France collection is back for all collectors of these emblematic stickers. This fifth edition also features the Tour de France Femmes avec Zwift, to which ten pages are devoted. Cities, riders, teams, legends of the Tour. More than 360 stickers to collect for this 2023 Tour de France. Now available at all newsagents and on the official Panini website.

A booming children’s product line

The Tour de France continues to develop its network of licence holders in the children’s product line in 2023. Here’s a look at some of this year’s new additions in various sectors:

– The adorable cuddly Monchhichi is back, wearing a tricolour cap and the Yellow Jersey on his back. The iconic Japanese monkey will be a source of nostalgia for old-timers and will lull young Tour fans to sleep. Get yours starting today!

– Les Drôles de Bouilles has partnered with the Tour to create a colourful toy for the little ones! Voted Toy of the Year in 2021, the Coloritable lets children tell stories by themselves or with others using a single platform. Easy to use and eco-designed, the Coloritable develops children’s creativity, so they can imagine their best cycling stories and share their love of cycling on an original platform. Available on the official website of the brand.

– What a history! The history of the Tour de France began 120 years ago and is steeped in emotions and surprises. Quelle Histoire has decided to tell the story in a book for kids. Each double-page spread features a significant moment from the event alongside eye-catching, consensual drawings. This collaboration with France’s No. 1 children’s brand is now available.

Official distributors of Tour de France licensed products

Like in 2022, several official Tour de France products are available from official Tour distributors. The following brands offer worldwide technical and lifestyle products under a licence from the Tour de France. You’ll find all the sport’s leading brands, including Elite, Bianchi, Santini, Oakley and others.

Official shops: Discover the interactive map