January 5, 2022 – Making It In the Toy Industry, a podcast hosted by The Toy Coach, Azhelle Wade, is celebrating the launch of its 3rd season. This is the only toy podcast designed to support and inspire inventors, entrepreneurs, and corporate toy people with advice and insider tips about concept development, marketing, sales, and manufacturing.

In its first two seasons, The Toy Coach podcast put out over 100 episodes with expert interviews, invaluable information, and suggestions to help connect and inform toy creators from across the globe. The podcast answers the big questions that newbie toy creators have while offering a fresh perspective for experienced toy professionals.

Guests to look forward to in the 3rd season include:

• Tanya Thompson, the Senior Director of Design Innovation and Inventor Relations at Hasbro

• Luke Levene, the VP of Sales at XRApplied Technologies

• Emma Warlow, of The Playful Den

New episodes of season 3 will be released weekly on Wednesdays.

ABOUT THE HOST, AZHELLE WADE

Azhelle Wade, AKA The Toy Coach, has been working in the toy industry since 2010, designing for and building up multi-million dollar brands before creating The Toy Coach and this industry podcast. Azhelle has been featured as a toy expert on The History Channel, NBC’s Access Daily, Invent Right TV, Entrepreneur.com, and The Toy Book!, and more.

In September 2020, she launched Toy Creators Academy, an online program that helps aspiring toy inventors develop, market, and sell their ideas. Azhelle shares her experience as a 3x patented and award-winning toy inventor with participants, offering insight into what appeals to toy manufacturers, retailers, and consumers. The program also connects participants with toy companies, distributors, and retailers who are looking for new product ideas through a semi-annual pitching event.

ABOUT THE PODCAST

The Toy Coach Podcast: Making It in The Toy Industry launched in January 2020. Since then, it has accumulated over 43,000 downloads and numerous 5-star reviews. The first two seasons included noteworthy guests such as Rob Angel, the inventor of Pictionary, Edgardo Miranda-Rodriguez, the creator of La Borinqueña, and Netflix’s Cas Holman, a mission-driven entrepreneur behind the popular free-play toy, Rigamajig. Other episodes focused on important topics like toy safety, popular toy trade shows, and social media strategies for toy companies both large and small.

Rave reviews on Apple Podcast share that “every episode brings useful nuggets of information and important lessons to get into the toy industry,” and “it’s difficult to put into words how much I’ve been inspired by Azhelle and her guests.”

Do you have a toy idea you want to develop? Or just want to learn more about the toy industry? Find out where to start with Season 3 of Making It in the Toy Industry, now available on Apple Podcasts, Spotify, Google Podcasts, and your favorite podcast platform.