India, April 2, 2012: The Wild East Group, the premiere business development agency in India, today announced that its client the Kolkata Knight Riders (KKR), the top Indian Cricket Team, has partnered with FREECULTR, an upcoming fashion eCommerce brand to develop a collection of co-branded polos, tees, denims, shoes, and other accessories available with immediate effect for the beginning of the IPL season April 4th across eCommerce globally, traditional retail formats, and concession.
“We are excited to announce our casual wear license agreement with FREECULTR,” said Venky Mysore, MD/CEO of KKR. “KKR prides itself in innovation and differentiation, and is excited about its partnership with FREECULTR, an exciting and upcoming fashion brand that is making waves across the country, as opposed to working with a supplier. Our main objective has always been to continually keep our fans engaged, excited, and delighted and we believe this partnership will give our fans an added sense of pride as they become the brand ambassadors of KKR.”
“This is the first time a traditional sports team in in India is partnering with a hot, new eCommerce fashion lifestyle brand,” said Sid Shah, President of The Wild East Group. “Strategically, this is completely aligned with KKR’s brand positioning in the country, they have always been known to lead the league in fresh and innovative partnerships, and are always looking for ways to delight their fans on and off-season, We were honored to have been able to ideate and develop the partnership on their behalf.”
ABOUT KOLKATA KNIGHT RIDERS
The Knight Riders represent the city of Kolkata in the Indian Premier League. KKR is one of the most visible and trusted sports brands in the country. The team plays it’s home matches at the Eden Gardens, one of the greatest venues in world cricket. KKR is owned by Shahrukh Khan, Juhi Chawla and Jay Mehta and headed by MD/CEO and managing director, Venky Mysore.
ABOUT FREECULTR
FREECULTR stands for freedom of choice, freedom of expression. It champions the ability of an individual to exist within a group and express his/her own personal style. With a focus on fabrics, product innovations, color options, and most importantly, the little details, www.freecultr.com is the quintessential online destination for Premium Lifestyle Apparel.
ABOUT THE WILD EAST GROUP
The Wild East Group, a boutique business development and brand licensing agency focused on the Indian market, extends brands through the creative development of licensed products and strategic partnerships. The company works with the top brands clients to leverage licensing and strategic partnerships as a tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Headquartered in Mumbai, India, The Wild East Group’s global reach includes offices in Los Angeles with affiliates around the world. For more information, please visit www.wildeastgroup.com.
Contact:
President: Sid Shah
sid@wildeastgroup.com