March 2021 – The Wildflower Group (TWG), a multi-award-winning licensing, branding and e-commerce agency, and their client, the Arthritis Foundation, are excited to announce four new licensee partners for the Foundation’s Ease of Use licensing program:

Nexium – has partnered with the Arthritis Foundation to give customers of their heartburn medicine an easy-to-open bottle

Apothecary Products – for push-button pill organizers that are easier to open and use for arthritis patients and anyone with pain and mobility issues

BrownMed – for their IMAK compression active gloves

All of these products are widely available at Walmart, Target, CVS, Walgreens, Rite Aid, grocery chains, independent drug stores and Amazon.

In collaboration with the Arthritis Foundation, TWG has implemented a multi-tier licensing strategy to bring products to consumers across the U.S. that make life easier for those battling arthritis, other physical limitations and general pain. All Ease of Use partner products are independently tested and evaluated before being certified easy to use and accepted into the program. For the 54 million Americans with doctor-diagnosed arthritis and their loved ones, the Ease of Use seal represents the gold standard.

Categories available for licensing include food and beverage, health and wellness, personal care, first aid, home and garden tools, home and kitchen gadgets and cookware, as well as adaptive, compression and easy-to-wear apparel and footwear.

For information about becoming an Ease of Use licensing partner, contact:

The Wildflower Group

Michael Carlisle

michael@thewildflowergroup.com

Liz Conyngham

liz@thewildflowergroup.com